Olympian self-quant
Whoop

Olympian self-quant

Boston – The Whoop wearable system is bringing its high-level self-quantification capabilities designed for athletes to the wider market.

Article/19874 042
Whoop by Will Ahmed, Boston

Boston – The Whoop wearable system is bringing its high-level self-quantification capabilities designed for athletes to the wider market.

  • Gives the general public access to the same degree of training and performance data previously only experienced by elite athletes
  • An NCAA study found that athletes using Whoop reduced injuries, slept more, reduced caffeine and alcohol intake, and lowered their resting heart rate

The launch of the widely available Whoop Strap 2.0 coincides with an announcement from the brand that 20 Olympic athletes, including swimmer Ryan Lochte, wrestler Adeline Gray, and beach volleyball team Casey Patterson and Jake Gibb, will be using the wearable device to monitor their training for the Rio Olympic Games. The monitoring system is also used by the US military.

‘For the first time, every athlete will be able to get practical data, measure strain and recovery and optimise travel and sleep – all so that they can reduce injury and improve performance,’ Will Ahmed, founder and CEO of Whoop, said in a statement.

This emphasis on strain and recovery, as well as integrating training with demanding travel schedules, distinguishes Whoop from other types of sports wearables already on the market.

​ The Big Picture:

At LS:N Global we have been tracking The Optimised Self movement since 2015. In 2016 the trend has proliferated and segmented to offer consumers increasingly specific ways to monitor and improve themselves.

Discover More News
Industry insights from the Global Fashion Summit 2024 in Copenhagen

News

Industry insights from the Global Fashion Summit 2024 in Copenhagen

The 15th edition of the Global Fashion Summit kicked off on 22 May at the Copenhagen Concert Hall under the theme Unlocking the Next Level.
Fashion : Luxury : Beauty
Soho House and Paper Foundation turn bedsheets into postcards

News

Soho House and Paper Foundation turn bedsheets into postcards

Soho House has partnered with Paper Foundation to recycle out-of-use bedsheets into hand-made illustrated postcards, as part of the private members...
Sustainability : Design : Hospitality
Most US teens engage in video gaming but face mixed experiences

News

Most US teens engage in video gaming but face mixed experiences

A May 2024 survey by the Pew Research Center reveals that 85% of US teenagers play video games, with 41% engaging daily.
Youth : Gaming : Health
Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

News

Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

The prevalence of sex and nudity in top-grossing American films has declined significantly since 2000, according to new research by film data analy...
Pop Culture : Media : Sexual Wellness
Heineken uses AR to turn Irish pubs into virtual museums

News

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.
Food & Drink : Ar : Heineken
Stüssy upcycles T-shirts into authentic Moroccan rugs

News

Stüssy upcycles T-shirts into authentic Moroccan rugs

Streetwear brand Stüssy has launched a unique upcycling initiative by converting its T-shirts into Boucherouite Moroccan rugs.
Fashion : Culture : Design
Twitch live-streams are becoming young people’s go-to news source

News

Twitch live-streams are becoming young people’s go-to news source

Professional live-streamers are offering an alternative news source for disaffected young people amid student protests on college campuses across t...
Media : Pop Culture : Society
Stat: Families are looking to the silver screen for travel inspiration

News

Stat: Families are looking to the silver screen for travel inspiration

According to new research by digital travel platform Booking.com, families across the globe are taking inspiration from popular culture and media f...
Travel : Food : Media
DesignStudio and Eucalyptus are pushing the boundaries of healthcare design

News

DesignStudio and Eucalyptus are pushing the boundaries of healthcare design

Digital healthcare company Eucalyptus has partnered with DesignStudio to craft a brand identity for its latest men’s health initiative, Compound.
Design : Health : Wellness
Dover Street Market’s new Paris branch embraces Beautiful Chaos

News

Dover Street Market’s new Paris branch embraces Beautiful Chaos

Dover Street Market is to open its eighth store in Paris, challenging conventional store layouts and encouraging exploration.
Foresight : Retail Experience : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more