Boston – The Whoop wearable system is bringing its high-level self-quantification capabilities designed for athletes to the wider market.
The launch of the widely available Whoop Strap 2.0 coincides with an announcement from the brand that 20 Olympic athletes, including swimmer Ryan Lochte, wrestler Adeline Gray, and beach volleyball team Casey Patterson and Jake Gibb, will be using the wearable device to monitor their training for the Rio Olympic Games. The monitoring system is also used by the US military.
‘For the first time, every athlete will be able to get practical data, measure strain and recovery and optimise travel and sleep – all so that they can reduce injury and improve performance,’ Will Ahmed, founder and CEO of Whoop, said in a statement.
This emphasis on strain and recovery, as well as integrating training with demanding travel schedules, distinguishes Whoop from other types of sports wearables already on the market.
At LS:N Global we have been tracking The Optimised Self movement since 2015. In 2016 the trend has proliferated and segmented to offer consumers increasingly specific ways to monitor and improve themselves.