An Encounter With Anticipation by Studio Formafantasma and Lexus, Milan An Encounter With Anticipation by Studio Formafantasma and Lexus, Milan
An Encounter With Anticipation by Studio Formafantasma and Lexus, Milan An Encounter With Anticipation by Studio Formafantasma and Lexus, Milan
An Encounter With Anticipation by Studio Formafantasma and Lexus, Milan An Encounter With Anticipation by Studio Formafantasma and Lexus, Milan
An Encounter With Anticipation by Studio Formafantasma and Lexus, Milan An Encounter With Anticipation by Studio Formafantasma and Lexus, Milan
An Encounter With Anticipation by Studio Formafantasma and Lexus, Milan An Encounter With Anticipation by Studio Formafantasma and Lexus, Milan

Milan Salone 2016: Motion capture

15 : 04 : 2016 Lexus : Studio FormaFantasma : Milan Salone

Milan – Automotive brand Lexus is showing a series of kinetic structures and installations designed by Studio FormaFantasma.

  • The series is inspired by the research behind hydrogen fuel cell technology
  • It is the first time Lexus has not shown the concept car being launched at the event

An Encounter With Anticipation is a site-specific kinetic lighting installation with four moving structures in a large former metal factory in the Zona Tortona area of Milan.

Towering stainless steel shapes are choreographed to move slowly above a pale peach toned platform that has a shiny sterile and surreal liquid quality. The movement of the installation is powered by hydrogen fuel cell technology beneath the surface. The installation combines materials indicative of the new Lexus LF-FC car, and finishes that include car paint and cast resin.

Alongside the exhibition, Japanese chef Yoji Tokuyoshi is also serving food inspired by the theme of water, reflecting the crucial element in hydrogen-fuelled cars.

The big picture:

Automotive brands are raising their game during Milan Salone Internazionale del Mobile. Read our previous Seed on Mini’s interactive installation. LS:N Global is reporting live from Milan, so keep an eye on our Seed and Shows sections.

Discover More Daily Signals
Stat: Health and wellbeing drive women’s essential purchases

Daily Signals

Stat: Health and wellbeing drive women’s essential purchases

Women are increasingly choosing ‘essential’ purchases through the lens of comfort, self-care and wellbeing, according to a new survey by Think Styl...
Statistic : Health : Wellness
1X unveils NEO, the world’s first consumer-ready humanoid home robot

Daily Signals

1X unveils NEO, the world’s first consumer-ready humanoid home robot

Robotics firm 1X Technologies has launched NEO, a humanoid household robot it calls the world’s first consumer-ready humanoid.
Technology : Robots : Artificial Intelligence
Football Manager adds women’s teams for the first time

Daily Signals

Football Manager adds women’s teams for the first time

Football Manager, the world’s best-selling football management simulation played by over 20m people, is finally introducing women’s football into i...
Women's Sports : Gaming : Football
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster. 
Netflix : Streaming : Media & Entertainment
Stat: Gen Z and Millennial women drive art market growth

Daily Signals

Stat: Gen Z and Millennial women drive art market growth

According to the Art Basel & UBS Survey of Global Collecting 2025, high-net-worth women spent 46% more than men on art and antiques i...
Art : Luxury : Statistic
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN