Open space: Passers-by design wall art

17.03.2010 Installation : Digital : Architectural

London – An open-source public installation lets people project their designs onto a wall via Twitter.

Design collective Wasted Spaces commissioned London designers Pete Hellicar and Joel Gethin Lewis of Hellicar & Lewis to create the Hello Wall on London’s Wembley High Road.

The artwork has a single-colour background on which shapes move around. Passers by can tweet commands such as ‘move’, ‘slower’ or ‘faster’ to @thehellowall, or tweet instructions to display simple shapes such as triangles, circles and squares, which then appear on the wall.

‘The installation is designed to empower people, to allow them to have a creative input into the architectural space that they find themselves in – often without any sense of control or ownership,’ say Hellicar and Lewis.

The Hello Wall shows how brands can use interaction to reach customers, a theme explored in our Brandtocracies trend report.

The Hello Wall by Hellicar and Lewis The Hello Wall by Hellicar and Lewis
The Hello Wall by Hellicar and Lewis The Hello Wall by Hellicar and Lewis
The Hello Wall by Hellicar and Lewis The Hello Wall by Hellicar and Lewis
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