LS:N Global is a division of: The Future Laboratory
 

Brandtocracies

31 : 12 : 2009 Brand : Conversation : Democratic Brands

As we move into the 10s, the widespread proliferation of social media networks means that consumers increasingly expect brand relationships to be based on conversation. Welcome to the age of Brandtocracy, where brands must be more democratic and human to gain consumer appeal.

Brandtocracies

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