Scratch the surface: Wine labels visually express the flavour

07 : 07 : 2014 Wine Packaging : Disruptive Packaging : Uncorked Wine

Navarre, Spain – Feroz, which means fierce in Spanish, is a limited-edition range of wines from David Rodríguez Vineyards. 

Feroz wine by Franziska Studio Feroz wine by Franziska Studio
Feroz wine by Franziska Studio Feroz wine by Franziska Studio
Feroz wine by Franziska Studio Feroz wine by Franziska Studio

The wine is called fierce because the flavours are strong, not subtle on the palate. To express the flavour, the vineyard turned to Franziska Studio to create a label that was free of fuss and complication, and made a statement without words. The studio used a strong, bright colour palette of canary yellow for white wine, and cobalt blue for red wine, printed on heavy stock paper. The paper was then slashed with four distinct marks that look like an animal has tried to claw its way into the paper. 

The wine has a 'pleasant fruity smell, but [it is when] swallowing that you notice the real strong body'. 'It 'scratches' you from inside,' says the studio. The visual language of the branding perfectly expresses what is inside the bottle without any need for tasting notes.

Although the colours are brighter than the monochrome aesthetic of our Uncorked Wine microtrend, Feroz is similar in its packaging ethos – and uses a simple, almost cryptic, design to catch shoppers' eyes as they browse the aisles in-store.

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