Tokyo- There is no excuse to ditch that morning run. Adidas has created a concept store dedicated to runners in the Japanese capital.
The Runbase store, which launched last week, offers showers, locker rooms, running shoes and clothing sets for rent.
Runners can also design their own pair of bespoke shoes and attend running-themed weekly workshops and events. The store is also located conveniently close to a popular running area – the Imperial Palace.
Retail spaces are increasingly creating experiential spaces in this way, offering a service that cannot be replicated online.