Nike x Undercover Gyakusou Spring 2014 Collection Nike x Undercover Gyakusou Spring 2014 Collection
Nike x Undercover Gyakusou Spring 2014 Collection Nike x Undercover Gyakusou Spring 2014 Collection
Nike x Undercover Gyakusou Spring 2014 Collection Nike x Undercover Gyakusou Spring 2014 Collection

Running high: Nike looks at the mixed emotions of sport

21 : 02 : 2014 Nike : Undercover Gyakusou : SS14

US – The Nike x Undercover Gyakusou Spring 2014 Collection – the latest collaboration between the sports apparel and footwear company and Japanese experimental designer Jun Takahasi – focuses on the internal battle of emotions that accompanies going for a run.

As soon as a runner ties up his or her laces, there is a sense of excitement and trepidation. And as soon as the run is over, the burst of adrenaline combines a feeling of elation with that of physical exhaustion. The design of the apparel and footwear uses contrasting colours and materials to bring together these opposing feelings.

‘The emotional and physical dichotomy of running is represented throughout the collection by colour blocking and gradation,’ says Nike. ‘[It] reiterates Takahashi’s hypothesis: in the battle of running, the athlete always emerges victorious.’

LS:N Global’s Spring/Summer Trend Briefing, The Polarity Paradox, will be exploring themes of yin-yang and opposing extremes across lifestyle sectors. To book a ticket, go to our Eventbrite page.

Discover More Daily Signals
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN