US – The Nike x Undercover Gyakusou Spring 2014 Collection – the latest collaboration between the sports apparel and footwear company and Japanese experimental designer Jun Takahasi – focuses on the internal battle of emotions that accompanies going for a run.
As soon as a runner ties up his or her laces, there is a sense of excitement and trepidation. And as soon as the run is over, the burst of adrenaline combines a feeling of elation with that of physical exhaustion. The design of the apparel and footwear uses contrasting colours and materials to bring together these opposing feelings.
‘The emotional and physical dichotomy of running is represented throughout the collection by colour blocking and gradation,’ says Nike. ‘[It] reiterates Takahashi’s hypothesis: in the battle of running, the athlete always emerges victorious.’
LS:N Global’s Spring/Summer Trend Briefing, The Polarity Paradox, will be exploring themes of yin-yang and opposing extremes across lifestyle sectors. To book a ticket, go to our Eventbrite page.