True player: New app is an inside guide

London – A new app from sports company Nike combines geo-tagged content, social media and mobile technology for a 21st-century insider’s guide.

True City provides unique insights into six European cities with real-time updates by locals in the know.

The app also makes use of QR code technology. When True City users point their iPhones at specially designed posters, placed strategically round the city, they’ll uncover insiders’ tips, such as a gig happening that night or a new store opening.

Combining technology, crowdsourcing as well as embracing our Brandtocracies trend, this app makes it easy to tap into the best of Amsterdam, Berlin, Barcelona, Paris, Milan and London.