Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

Macro Trends

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Kidult Craze

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.

Women Futures: Australia

Behaviours

Women Futures: Australia

What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity. 

The Great Wealth Transfer

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.

Modern Marriage

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.

Smelly teens drive innovation in the personal care market

Big Ideas

Smelly teens drive innovation in the personal care market

Smelly teens drive innovation in the personal care market

Deodorant : Mintel : Grooming

Britons tolerant, yet more conservative

Big Ideas

Britons tolerant, yet more conservative

Britons tolerant, yet more conservative

Recession : Gay : Opportunity

China consumer market to outstrip the US within a decade

Big Ideas

China consumer market to outstrip the US within a decade

China consumer market to outstrip the US within a decade

Finance : HNWI : Ostentatious

For today’s gamers, style matters

Big Ideas

For today’s gamers, style matters

For today’s gamers, style matters

Atari : Female Gamers : Fashion Gaming

Consumers in emerging markets more likely to buy gadgets

Big Ideas

Consumers in emerging markets more likely to buy gadgets

Consumers in emerging markets more likely to buy gadgets

China : Environmentally : Malyasia

In Paris, a new sophistication grasps menswear

Big Ideas

In Paris, a new sophistication grasps menswear

In Paris, a new sophistication grasps menswear

Paris : France : Menswear

Vive la revolution – as France’s wine industry attracts younger consumers

Big Ideas

Vive la revolution – as France’s wine industry attracts younger consumers

Vive la revolution – as France’s wine industry attracts younger consumers

France : Bordeaux : Wine

Luxury Social Networking

Micro Trends

Luxury Social Networking

Luxury Social Networking

E-commerce : Online : Social-media

To move forward, menswear makes a nod to the past

Big Ideas

To move forward, menswear makes a nod to the past

To move forward, menswear makes a nod to the past

Menswear : Heritage : Brand Heritage

Menswear relaxes into classic sportswear revival

Big Ideas

Menswear relaxes into classic sportswear revival

Menswear relaxes into classic sportswear revival

Menswear : Sportswear : Saks

‘Lipstick war’ underway as beauty brands compete for customers

Big Ideas

‘Lipstick war’ underway as beauty brands compete for customers

‘Lipstick war’ underway as beauty brands compete for customers

Lipstick : Affordable Luxury : Selfridges

Beauty brands reach consumers via online video tutorials

Big Ideas

Beauty brands reach consumers via online video tutorials

Beauty brands reach consumers via online video tutorials

Stila : Dior Beauty : MAC

Micro Trends

Brandzines

Branded : Magazines : Content

Local production key in the $3bn African beer market

Big Ideas

Local production key in the $3bn African beer market

Local production key in the $3bn African beer market

SAB Miller : South Africa : Angola

Beauty to embrace tech and natural aesthetic in 2010

Big Ideas

Beauty to embrace tech and natural aesthetic in 2010

Beauty to embrace tech and natural aesthetic in 2010

Revlon : Sustainability : Physicians Formula

Korean fashion to go global in 2010

Big Ideas

Korean fashion to go global in 2010

Korean fashion to go global in 2010

Korea : NYFW : JUUN.J

Prohibition Culture’s new food meter helps change eating habits

Big Ideas

Prohibition Culture’s new food meter helps change eating habits

Prohibition Culture’s new food meter helps change eating habits

Health Monitoring : Karolinska Institutet : Food

Space 15 Twenty

Design Directions

Space 15 Twenty

Combining shop, gallery, bar and music venue, Space 15 Twenty is a new store, going beyond retail, and creating a fully immersive and cur...

Bar : Space 15 Twenty : Curated

Markets

Brand register 09/10

Despite the talk of ethics in brands, the recession has pushed an overwhelming number of consumers back to thinking about their wallet first, accor...

Brand Personality Register : Value For Money : Conscious Shopping

Technocratic nation

Markets

Technocratic nation

Modern-day Brits are more wedded to gadgets and appliances than ever before. Where the washing machine, fridge and cooker were once the technologie...

Comet : Skype : Devices

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