Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.

Behaviours

Women Futures: Saudi Arabia

Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.

Macro Trends

Re-con Man

New shifts are placing men in uncharted territory. Rather than wallowing in the professed crisis of masculinity or the end of men, the Re-con Man i...

Collaboration : Crisis : Man-uals

Communities

Re-con Man

Being a man used to be simple. You put food on the table, a roof over your head, and clothes on your children’s backs. Now at the start of the ‘fem...

Retail : Terroll Lewis : Luigi Lunihank

Big Ideas

World Retail Congress: Kate Moss may front Topshop's launch in China

Topshop is considering using supermodel Kate Moss as a springboard for the launch of the brand in mainland China.

China : Collaboration : World Retail Congress

Big Ideas

Luxury sneaker temple blends online and offline retail

Melbourne shop Sneakerboy offers innovative luxury

Trainers : Phy-gital : V-Wallet

Micro Trends

Rail is the New Road

As Americans’ interest in rail travel grows, brands are harnessing the romance of cross-country trains to foster innovation and tell new stories.

Transport : Perfromance : Station To Station

Micro Trends

Hybrid Snacks

A wave of no-boundaries fusion foods has hit the market as producers blend unlikely combinations and consumers want more fun with their food.

Kyoto : Foodpairing : La Pâtisserie Des Rèves

Big Ideas

Dockers shakes up image with pop-up

New York : Dockers : SoHo

Big Ideas

Gap works with Tumblr on exclusive ad campaign

For advertising campaign Back to Blue, Gap partnered with Tumblr

Advertising : Takeover : Crowdsourced

Markets

Global DINKs Market

Dual Income, No Kids (DINKs) are no longer a segregated part of society, but a growing faction around the world. From Mexico to Australia, more cou...

Luxury : Latin American Retail Connection : Tom Marchant

Markets

Men's media market

In a turbulent time for the men’s magazines sector, a raft of independently published man-zines offers a glimpse of the future.

Publishing : The Green Socer Journal : Hello Mr

Markets

Womenomics retail: how to appeal to the fairer sex

Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.

Experiential : Holistic Retail : Sensory Spaces

Big Ideas

US car-buying generation is getting older

Auto : Driving : Older

Micro Trends

Superstar Treks

Interest in fitness and experiential luxury is driving the growth of active deluxe travel experiences.

Sport : Sport Travel : Healthy Holiday

Big Ideas

American Express taps video game to woo Millennials

American Express is offering a League of Legends debit card

Finance : League Of Legends : Luxury Millennials

Big Ideas

Sydney Hotel Geared Towards Instagram Lovers

A new Sydney hotel caters to Instagram users

Instagram : Hotel Lobby : Lobby Design

Micro Trends

Stress is the New Fat

In her 2013 cookbook, It’s All Good, actress and lifestyle guru Gwyneth Paltrow writes of a panic attack she experienced brought on by ‘the plane r...

Genetics : Fatigue : Kiehls

Viewpoints

Beth Bentley : The plate-spinning man

Wieden + Kennedy director of digital strategy and innovation Beth Bentley talks about the plate-spinning man.

Gender : Beth Bentley : Fathers

Big Ideas

Four Seasons offers travel tips with Pin.Pack.Go

Social Network : Social Media : Pinterest

Big Ideas

Stanley's Pharmacy

New York – A pharmacy for people, not products.

Medicine : Chemists : Drug Store

Design Directions

Le Creative Sweatshop: Multi-disciplinary Visual Narrators

Abstract : Le Creative Sweatshop : Dali

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