Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

Webinars

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Fitness Fan Clubs

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Sober Social Fix

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Pre-teen Protein

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Untethered Retail

Micro Trends

Untethered Retail

As brands anchor themselves online and physical stores become costly, fixed retail spaces are increasingly threatened with redundancy. A new set of...

Pop-up : Transient : Stores

Abandoned spaces and unfinished interiors

Micro Trends

Abandoned spaces and unfinished interiors

The recession has resulted in many empty or abandoned spaces and industrial units; as the economy recovers, savvy retailers and hospitality service...

Empty : Disused : Reclaimed

Revamped utilities

Micro Trends

Revamped utilities

The next decade is set to see design re-address forgotten utility spaces; a new wave of experiential designs for banks, dentists and clinics is cat...

Civic : Utlity : Experiential

Micro Trends

Webtailing 3.0

A new group of webpreneurs is taking inspiration from the experiences of physical retailing, presenting these on-screen in 2D, and creating a new s...

Webpreneurs : Mag-tailing : Phy-gital

Micro Trends

Ostalgia

Ostalgie : Russian : Polish

Local social networking

Micro Trends

Local social networking

Local social networking

Social Media : Apps : Community

Micro Trends

Virtually Real

Avatars : Pixellated : Characters

Micro Trends

New currencies

Recession and lack of trust in financial institutions are leading to growth in new types of currency that trade in knowledge, barter and community-...

B2B : Cash : Payment

Micro Trends

Biohacking

A scientific revolution is stirring in the basements and garages of amateur scientists, who, away from the constraints of institutionalised learnin...

Hackivism : Synththetic : Rewiring

Micro Trends

Small car luxe

Owning a small car no longer needs to be a sign of diminished wealth. A new type of luxurious small car is catering for well-off city-based custome...

Compact : Car : Fuel-efficient

New Budget Travel & Hospitality

Micro Trends

New Budget Travel & Hospitality

New Budget Travel & Hospitality

Budget : Hotels : No-frills

Micro Trends

Boxcars

Cars : Square : Cube

Micro Trends

Going Green

Eco-Tourislm : Hotels : Resorts

Micro Trends

New FemTech

Womenomics : Feminism : Intuition

Homestead Traceability

Micro Trends

Homestead Traceability

As the US economy scrapes the bottom of the downturn, a new group of consumers is connecting directly with farmers in search of affordable, locally...

Farming : Organic : Local

Revived Grandeur

Micro Trends

Revived Grandeur

Revived Grandeur

Grand : Belle Epoque : Art Deco

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