Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Sub-system Apps

Apple, Amazon, Google and Facebook are the online mega-systems through which we will live, shop, interact and access information. Not all brands ar...

App : HTML : Functionality

Micro Trends

Space-vertising

Brands and marketers are embracing the current surge of interest in space travel to sell their products and services, and better connect with consu...

Space : Advertising : Marketing

Micro Trends

Rock Star Scientists

As science exerts a stronger influence on popular culture, scientists are stepping out of the lab and into the spotlight. Our Re-Enlightenment Risi...

Science : Lab : Nerd

Micro Trends

Seoul Safari

Seoul boasts a world-leading tech community while celebrating traditional values and national identity.

Tesco : Shin Yeon : Bean Table

Micro Trends

Digital beauty

Beauty brands are introducing a new wave of technology-enabled services that are making products more personal. With facial recognition technologie...

Tech : Facial Recognition : Cosmetics

Micro Trends

Berlin Safari

The German capital is a captivating mix of nostalgia and futuristic innovation.

Berlin : Auguststrasse : Gestalten Space

Micro Trends

The New Science Teachers

Forget the white lab coats and milk bottle specs. A troop of new interdisciplinary educators are giving science a makeover and using creative metho...

Educators : Scientists : Physics

Micro Trends

Hot-desk Hotels

Hotels are opening up their lobbies and unoccupied rooms, inviting people to work in communal areas to encourage more flexible working practices in...

Hotels : Flexible Spaces : Bleisure

Micro Trends

Town Rebranding

Cities and towns are working with branding agencies and graphic designers to re-invent themselves with strong identities that emphasise ‘style’ mor...

City : Town : Identity

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...

Virtual Payment : Gamification : Tweet

Micro Trends

Moscow Safari

In Moscow, consumer demand for glitz is giving way to a desire for more meaningful experiences.

Bar : Moscow : Chop-Chop

Micro Trends

Check-in commerce

Consumers can now shop simply by being in a store with their smartphone in their hand. Predicted in the 2002 film Minority Report, the use of check...

Check-in : App : Loyalty

Micro Trends

Designer bunks

Hostel : Budget : Boutique

Micro Trends

Istanbul Safari

Istanbul’s Betapreneurs are mining the city’s past to create a Revivalist future.

Building : Armaggan : 333 Km

Micro Trends

Smart Vending

Vending machines used to be dumb, transactional units. You put money in and products came out. Now brands are taking the concept and enriching it w...

Vending Machines : Transactions : Coca-Cola

Micro Trends

Unaged White Whiskies

White Dog, light whiskey and moonshine – a growing number of producers are launching these unaged white whiskies to cater for cocktail-loving consu...

Whisky : Aged : Cocktail

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