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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
China Luxury Retail Market
As its economy bounces back, China is becoming the global gauge for luxury retail, powered by revenge spending, patriotic mindsets and virtual comm...
Luxury
:
Retail
:
China
Markets
DIY Dressing Market
With sustainability increasingly front of mind, consumers are getting creative with their clothing and opting for DIY fashion over new items.
Fashion
:
Sustainability
Markets
Money Market: Gen Alpha
With Generation Alpha largely viewing money as a digital concept, brands’ financial education is moving into playful, digital and socially consciou...
Youth
:
Society
:
FinTech
Markets
Chinese Travel Market
With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.
Travel
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Tourism
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Hospitality
Markets
Reworking the Workplace
Inter-pandemic, the workplace is undergoing a reconceptualisation, from the systems and layout of the workspace, to materials and touchless technol...
Workplace
:
Technology
:
Health And Wellness
Markets
Modern Meditation Market
Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of daily rituals.
Meditation
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Wellbeing
:
Wellness
Markets
Rural Luxury Market
City living is losing its allure as affluent consumers look to the countryside for a more stable and idyllic lifestyle.
Luxury
:
Home
:
Sustainability
Markets
Pandemic Dining Market
As they respond to the coronavirus, restaurateurs have an opportunity to redesign future dining spaces and reclaim their role in the public realm.
Restaurants
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Covid-19
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Food & Drink
Markets
Imagination Travel
The virtual travel market of our post-pandemic future will swap clunky technology and headsets for the power of human imagination.
Travel
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Tourism
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Hospitality
Markets
Emerging Youth: Australia
Faced with one crisis after another, Australia’s youth are using digital platforms to reflect on their identities, educate their peers and satirise...
Youth
:
Australia
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Covid-19
Markets
Makers Market
As craft culture and the hobby renaissance build momentum, retail opportunities abound for a wave of consumer businesses founded by makers.
DIY
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Retail
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Craft
Markets
Asian Virtual Kitchens Market
Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the local food indu...
Food
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Drink
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Covid-19
Markets
Pandemic-proof Properties
Lockdown has highlighted the health impacts of life in isolation. We forecast how the design of our future homes and interiors will strengthen huma...
Future Home
:
Architecture
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Covid-19
Markets
Urban Wellness Market
Consumers are re-appraising what it means to be well. Post-Covid-19, they will demand higher levels of urban health and more civic cities.
Wellness
:
Smog Life
:
Covid-19
Markets
Flat Age Beauty Market
The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty
:
Advertising
:
The Flat Age Society
Markets
Emerging Youth: Brazil
Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.
Youth
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Media
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Digital
Markets
The State of Luxury: Vietnam
With a burgeoning affluent middle class, Vietnam is entering a new era of luxury, bolstered by high-end developments and experience-led tourism.
Luxury
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Travel
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Retail
Markets
Food Waste Innovation
From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of opportunities.
Food
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Retail
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Sustainability
Markets
Generation Homebody
Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.
Youth
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Fashion
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Wellbeing
Markets
Emerging Youth: Indonesia
Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.
Youth
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Media
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Education
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