UK – As part of its plan to be end-to-end carbon-neutral by 2030, Bentley Motors presented a new kind of coffee and side table from its home furnishing division, Bentley Home, at the 2023 Salone del Mobile in Milan.
The fake marble table, available as part of a set, is made of wood and covered with sustainable paper material in Lecce, Italy. The surface material used is a micro-cellulose compound mixed with natural pigments patented by Paper Factor. Its founder, architect Riccardo Cavaciocchi, defines it as 'an innovative evolution of papier-mâché’.
The carbon footprint of this paper material is nothing compared to the costly extraction and processing of natural marble. According to Cavaciocchi, his low-waste paper-derived compound completely avoids using plastics and fossil fuels, and only requires limited heating for drying compared to traditional ceramics.
In Automotive Accommodation, we previously analysed similar premium automotive brands looking to diversify their product offering while showing how their brand identity and values go beyond vehicles.
Strategic opportunity
As the automotive industry invests in sustainable research and development in the long term, consider how those innovations could be immediately applied to other markets such as interiors, home appliances, fabrics and furniture – building new revenues and strengthening a brand’s commitment to reducing its carbon footprint
