Global – Auction house Sotheby’s is moving into the e-commerce space by allowing consumers instant access to luxury items.
Dubbed Sotheby’s Buy Now marketplace, the auction house’s digital space presents fine jewellery, contemporary art, collectible sneakers and designer handbags, among other products. The marketplace makes these items available without having to wait for an auction or go through a competitive bidding process. Through this diversified product range, the auction house seeks to connect with new and younger audiences.
‘What sets the Buy Now marketplace apart is our unparalleled expertise provided by our global network of specialists, the trust and confidence that comes with purchasing from Sotheby’s, and a highly curated assortment of items spanning a range of luxury and collecting categories,’ says Josh Pullan, managing director of the global luxury division at Sotheby’s Geneva.
By providing an ‘always open’ outlet, Sotheby’s is reworking its existing offering to tap into the needs of modern consumers and join a wave of next-generation auction houses.