UK – The range of premium adult cordials are catering for the demand for more complex-flavoured soft drinks.
Created by wine writer Matthew Jukes and design studio Barber Osgerby, the non-alcoholic cordials provide an alternative soft drink, elevated by premium flavours and sophisticated branding. Jukes aims to be an alternative to alcohol, while providing the same pleasure as drinking wine, with an equally elegant aesthetic.
Combining a blend of natural ingredients, the cordials are available in two varieties: Jukes 1 has a citrus and herb theme, designed to be uplifting and clean, while Jukes 6 has a deeper, spicy and earthy flavour. Both can be mixed with still, sparkling or tonic water, and served like wine or aperitifs. On creating his adult cordials, Matthew Jukes said: ‘I have never found a sophisticated, non-alcoholic adult drink that is genuinely satisfying, so I decided to make my own.’
Growing demand for non-alcoholic drinks is also being driven by an increasingly global palate, something we uncover in our Grown-up Sodas microtrend.