Seoul – With sneakerhead culture rising among Gen Z and Millennial consumers, consumer electronics company LG has released a storage solution to help dedicated sneaker fans care for their footwear. The LG Styler ShoeCase allows owners to show off their shoes while providing optimal care.
Each compartment creates ideal conditions for storing the shoes, protecting them against humidity and UV light, which can lead to discolouration. Transparent panels on the front of the cabinet and rotating turntables inside allow users to show off their footwear collection, while the unit’s modular design allows for easy stacking. The company’s built-in TrueSteam technology goes a step further, actively helping to refresh shoes by absorbing moisture and removing unpleasant odours. The unit can refresh four pairs of shoes in just 37 minutes, according to LG.
The launch taps into the burgeoning Sneaker Hubs Market via high-tech homeware, offering a unique and elevated way to care for and display rare shoes, treating them truly as collectibles worthy of the investment that went into them.
Homewares and electronics companies should explore options for storage and display of collectible items, tapping into lifestyle choices via homeware products