LSN : Daily Signals : Maison Francis Kurkdjian opens a fragrant public garden

What’s new on LS:N Global in Q3?

Victoria Ling for The Future Laboratory

London – The Future Laboratory continues to advance and enhance the experience of LS:N Global members, this quarter launching a range of new benefits and features.

Among the new reports and events launching this quarter that members can access are our Beauty & Wellness Futures report, including the latest macrotrend Accredited Beauty, our Innovation Debrief report for 2022, and a new report exploring how we can build a Betterverse online.

‘Our global researchers, analysts and correspondents continue to bring you, our members, the latest trends intelligence, statistics and viewpoints from innovators around the world,’ explains Kathryn Bishop, foresight editor at The Future Laboratory. ‘Membership also provides access to our full archive of trends intelligence, including over 18,000 downloadable articles, webinars, worksheets, ethnographic research studies and more to help your team navigate the future.’

Don’t forget, members also have automatic free access to our online Community, where they receive regular news updates, access to Lunch & Learn sessions, live Q&As and networking opportunities with other members as well as LS:N Global’s team of foresight analysts.

Strategic opportunity

Download our latest What’s New on LS:N Global PDF to discover the new benefits, features and exclusive research available to members of LS:N Global

Haeckels reimagines bio-positive skin and homewares

Haeckels London store. Photography by Louise Melchior, UK

Haeckels Skin, UK

London – Progressive beauty company Haeckels is introducing a line of clinically backed skincare designed around the microbiome, along with a timeless homeware collection. In particular, the company is championing Bio-positive Beauty with circular, biodegradable packaging innovations, alongside efforts to combat waste and transform end-of-life cycles for products.

Haeckels Home will provide seasonally changing and refillable home fragrance and candles designed around hyper-local supply chains, while Haeckels Skin will centre on compostable ocean-first skincare. ‘It isn't in our DNA to stand still,’ says Charlie Vickery, managing director. ‘With the new Haeckels, we again rip up the rulebook to present the new natural. Created by a local team of designers, scientists, creatives and industry outsiders, this new Haeckels brings pioneering science-backed technology and materials to a newly awakened consumer without sacrificing aesthetics.’

Here, Vickery highlights key themes from our latest Beauty & Wellness macrotrend Accredited Beauty, in which we forecast a future of beauty underscored by science, bio-technology and product certification.

Strategic opportunity

Consider the future challenges – from supply chains to climate shifts and changing consumer needs – and how these can shape R&D that is more symbiotic and supportive of nature

Maison Francis Kurkdjian opens a fragrant public garden

France – With fragrance becoming ever-more sensory and experiential, LVMH-owned fragrance brand Maison Francis Kurkdjian is transforming gardens at the Palace of Versailles into a destination for olfactory fans.

Known affectionately as the Perfumer’s Garden, it will be home to hundreds of plants and blooms used in perfume-making, and is the result of a collaboration between the Trianon Estate’s gardeners and Francis Kurkdjian.

Opening in spring 2023, the Perfumer’s Garden will provide a sensory escape for visitors, evolving with the seasons. It's also a celebration of the Palace’s history as a home for perfume-making, dating back to the 17th century when Louis XIV commissioned work on gardens as a space to grow heady, fragrant flowers.

According to LVMH: 'With the Perfumer’s Garden, visitors will have a chance to discover Versailles from a fresh bucolic perspective amidst a captivating garden previously closed to the public.'

For more on the emergence of public luxury spaces, look out for our upcoming article, Luxury Landmarks.

Perfumer's Garden by Francis Kurkdjian, France

Strategic opportunity

Luxury and heritage brands have an opportunity to transform historical spaces into places of sensory escapism, relaxation and community at a time when many people are seeking connections with both brands and their peers

Stat: Over half of Africa’s young adults want to emigrate

Africa's young adults, Africa

Concerns about long-term prospects are driving a desire by young people in Africa to emigrate, as optimism that their country is heading in the right direction declines. On average, 52% of Africa’s youth population aged 18–24 are considering moving to another country in the next three years to secure employment and educational opportunities. The findings are according to the 2022 Africa Youth Survey by the Ichikowitz Family Foundation (IFF).

Conducted across 15 countries, the study outlines recommendations for African governments to encourage young people to stay, including entrepreneurship programmes, investment in education, tackling corruption, better healthcare, and improved internet access and penetration.

With Africa set to account for 42% of the global youth population by 2030, according to the Population Reference Bureau, it will become ever more important for Western brands to capture the attention of the world’s youngest continent. Our interview with Yannick Do, founder of African lifestyle platform Dola, unpacks opportunities for brands to connect.