London – London-based industrial design studio New Territory has launched a new company focused on re-inventing the customer experience on aircrafts and other forms of public transport.
Named Universal Movement, its first project – Interspace – offers a fresh take on the traditional airline seat. Designed to accommodate passengers’ real movement, each seat features two padded supportive wings that fold out from the back. These not only provide greater lateral support by allowing passengers to rotate, lean and rest on a cushioned surface, they also provide greater privacy.
‘Universal Movement and Interspace have been born from the fact that not enough time, thought and resources have been invested into the back of the aircraft cabin,’ says Luke Miles, founder and chief creative officer at New Territory. ‘We believe that comfort, good posture and wellbeing are human rights, irrespective of financial status or social class.’
As we explore in our Future of Flight Wellness market, consumers are looking for products and services to improve their wellbeing in transit.