New York – In a new advertising campaign, The Wall Street Journal (WSJ) highlights the overwhelming nature of modern media in the age of misinformation.
Addressing the role of the media in the rise of post-truth politics, the Read Yourself Better campaign uses print and billboard ads to encourage readers to engage with the news in order to draw their own conclusions. In addition to tv, online video and out-of-home imprints, the WSJ campaign is far-reaching, with a full range of digital and offline elements including social, print and display ads.
‘The idea behind Read Yourself Better is to highlight how hard it is for consumers to navigate our overloaded media landscape and to figure out who to trust and what’s worth reading,’ says Justin Ruben, executive creative director at The&Partnership, which led the campaign. ‘Creatively, we wanted to bring the online and offline world to life in a new and unexpected way, and create a visual world that also broke through the clutter.’
As media brands look to distinguish themselves as purveyors of the truth, The Wall Street Journal is positioning its content as clear and objective.