UK – The direct-to-consumer brand reinvents the classic coming-of-age skincare rituals for a more pragmatic generation.
Plenaire aims to provide teenagers with a range of clean, sustainably designed products that meet their everyday skincare needs and encourage emotional wellbeing. With the tagline ‘take pleasure in your skin chemistry’, the range has been created for delicate and sensitive skin, and includes a gentle makeup remover, overnight blemish treatment and self-foaming cleanser.
The brand believes that Generation Z, who are maturing at an earlier age, seek beauty products that are created with consciousness in mind. In response, Plenaire is 100% ingredient transparent and sources and makes its products in the UK. While many skincare brands target this age group with a sense of playful juvenility, Plenaire hopes to stand out with its sophisticated and transparent branding.