New York – The direct-to-consumer (DTC) brand offers three 'clean' personal care products designed for use during outdoor activities, targeting 5:00am hikers, the rosé-in-the-park enthusiasts, and everyone in between.
Kinfield’s trio of products, which were launched online in June, include an insect spray, aftersun lotion and a universal moisturiser. Each of these is intended to offer a clean, natural alternative to many of the legacy brands in the outdoor segment for personal care – many of which are presented in the home or gardening categories rather than skincare.
‘It began with a camping trip to Yosemite, when I realised I was packing many of the same products I remembered from my childhood in Minnesota. I looked for clean alternatives that I could trust, but I couldn’t find anything I liked. Instead of giving up, I dove in – and Kinfield was born,’ says founder Nichole Powell.
By modernising products for outdoor recreation, Kinfield demonstrates how our microtrend The Elevated Outdoors is filtering into beauty.