Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Boomers: Ageing to Becoming

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Gen X: Ambiguity to Advocacy

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Millennials: Pink to Prime

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Gen Z: Vision to Contradiction

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Holiday bookers want more user-generated content online

Big Ideas

Holiday bookers want more user-generated content online

Holiday bookers want more user-generated content online

Yahoo : Travel : Thomas Cook

Consumers prefer a nostalgic dinner

Big Ideas

Consumers prefer a nostalgic dinner

Consumers prefer a nostalgic dinner

Comfort Food : Sainsbury's : Asda

UK consumers to explore Doorstop Destinations as summer scorcher hits

Big Ideas

UK consumers to explore Doorstop Destinations as summer scorcher hits

UK consumers to explore Doorstop Destinations as summer scorcher hits

Travelodge : Glamping : Glamvanning

Micro Trends

Dining 2.0

A new breed of high-tech, high-gloss immersive dining spaces is appearing on the scene. Dining 2.0 describes this new generation of bars, clubs and...

Restaurant : Technology : Web 2.0

Consumers splashing out on top spirits at home

Big Ideas

Consumers splashing out on top spirits at home

Consumers splashing out on top spirits at home

Spirits : Vodka : Wine

Concierge services turn high-tech, mobile

Big Ideas

Concierge services turn high-tech, mobile

Concierge services turn high-tech, mobile

Concierge : Malibu Beach Inn : Apps

Motion-control and connective devices rule at E3 conference

Big Ideas

Motion-control and connective devices rule at E3 conference

Motion-control and connective devices rule at E3 conference

E3 : Project Natal : Nintendo

Sport & Leisure and hospitality landscapes

Markets

Sport & Leisure and hospitality landscapes

Climate change, recession, fragmenting markets, and an increasingly critical, challenging and internet-savvy consumer are turning traditional notio...

Leisure : Hospitality : World Travel & Tourism Council

Chinese car manufacturers attempt to drive luxury sales

Big Ideas

Chinese car manufacturers attempt to drive luxury sales

Chinese car manufacturers attempt to drive luxury sales

China : Shanghai : Geely

Wine drinkers take to the can-can

Big Ideas

Wine drinkers take to the can-can

Wine drinkers take to the can-can

Wine : Can : Barokes

Travel & Hospitality tweets

Big Ideas

Travel & Hospitality tweets

Travel & Hospitality tweets

Twitter : Travel : JetBlue

End of free: The reinvention of newspapers

Big Ideas

End of free: The reinvention of newspapers

End of free: The reinvention of newspapers

Newspapers : Time Inc : Wall Street Journal

Consumers won’t budge on free-range

Big Ideas

Consumers won’t budge on free-range

Consumers won’t budge on free-range

TNS : Organic : Free-range

Green Depot brings greener living to US consumers

Big Ideas

Green Depot brings greener living to US consumers

Green Depot brings greener living to US consumers

New York : Lower East Side : Green Depot

Tesco tries department store retailing in central Europe

Big Ideas

Tesco tries department store retailing in central Europe

Tesco tries department store retailing in central Europe

Tesco : Fitch : My Liberec

Cinema beats the credit crunch: silver-screen success in the slump

Big Ideas

Cinema beats the credit crunch: silver-screen success in the slump

Cinema beats the credit crunch: silver-screen success in the slump

Cinema : Film Distributors' Association : 3D Cinema

Travel & Hospitalitylers put hotel tech first

Big Ideas

Travel & Hospitalitylers put hotel tech first

Travel & Hospitalitylers put hotel tech first

Travel : Technology : Reuters

Peer-to-peer lending capitalises on the credit crunch

Big Ideas

Peer-to-peer lending capitalises on the credit crunch

Peer-to-peer lending capitalises on the credit crunch

P2P : Zopa : Prosper

Markets

Home from Home

In the Future Laboratory’s Leisure and Hospitality Futures Report, we identify a series of new leisure trends that are changing the way the hotel a...

Home From Home : Caravan Club : Hotel Design

Communities

NFAs

A new tribe of consumers are abandoning years of indulgence and impulsive spending. Turning to frugality, these No-Frills Affluents are budgeting a...

Cars : Supermarkets : Employment

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