Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Boomers: Ageing to Becoming
Gen X: Ambiguity to Advocacy
Gen Z: Vision to Contradiction
Alphas: Sandbox to Roblox
Luxury brands to embrace technology and social media

Big Ideas

Luxury brands to embrace technology and social media

Luxury brands to embrace technology and social media
TechoLuxury : IHT Luxury : Suzy Menkes
The mancession takes its toll

Big Ideas

The mancession takes its toll

The mancession takes its toll
Recession : Employment : Re-Con Man
Online retail beats offline for bargains

Big Ideas

Online retail beats offline for bargains

Online retail beats offline for bargains
OECD : Paris : E-commerce
Green vineyards growing in number

Big Ideas

Green vineyards growing in number

Green vineyards growing in number
Wine : Conscientious Consumers : Green
BRIC countries rescue luxury autos

Big Ideas

BRIC countries rescue luxury autos

BRIC countries rescue luxury autos
Frankfurt : BRICs : Luxury Cars
Rent-a-dress service wins over women

Big Ideas

Rent-a-dress service wins over women

Rent-a-dress service wins over women
Rent The Runway : Harvard Business School : New York
Wealthy consumers connect with super-premium whiskies

Big Ideas

Wealthy consumers connect with super-premium whiskies

Wealthy consumers connect with super-premium whiskies
Whiskey : Glenfiddich : Highland Park
Cosmetic consumers choose high-end, boutique fragrances

Big Ideas

Cosmetic consumers choose high-end, boutique fragrances

Cosmetic consumers choose high-end, boutique fragrances
NPD Group : Fragrance : Diptyque
Beer purchasing predicts consumer types

Big Ideas

Beer purchasing predicts consumer types

Beer purchasing predicts consumer types
Beer : Craft Beer : Recycling
Premium meals at the ready

Big Ideas

Premium meals at the ready

Premium meals at the ready
Prepared Foods : Grocery : Whole Foods
In Japan, male consumers get girly

Big Ideas

In Japan, male consumers get girly

In Japan, male consumers get girly
Streetwear : Anti-career : Herbivore
ThirtyfiveUps prefer pre-mixed drinks

Big Ideas

ThirtyfiveUps prefer pre-mixed drinks

ThirtyfiveUps prefer pre-mixed drinks
Pre-mixed : Cocktails : Smirnoff
Independent Japanese farmers strike out, sell direct

Big Ideas

Independent Japanese farmers strike out, sell direct

Independent Japanese farmers strike out, sell direct
Tokyo : Japan : Farming
Foods that target children are under fire in the US

Big Ideas

Foods that target children are under fire in the US

Foods that target children are under fire in the US
Kelloggs : General Mills : Cereal
Posh nosh popular again as consumers continue to dine in

Big Ideas

Posh nosh popular again as consumers continue to dine in

Posh nosh popular again as consumers continue to dine in
Waitrose : Tesco : Lidl
Touchscreen tech takes off

Big Ideas

Touchscreen tech takes off

Touchscreen tech takes off
Austin : Windows 7 : Touchscreen
For brands socialising with fans, Facebook proves a handy resource

Big Ideas

For brands socialising with fans, Facebook proves a handy resource

For brands socialising with fans, Facebook proves a handy resource
Facebook : WWD : Social Media
Restaurants take up BSport & Leisure approach

Big Ideas

Restaurants take up BSport & Leisure approach

Restaurants take up BSport & Leisure approach
Missouri : Panera : Ruth's Hospitality
iPhone moms present new challenge to brands

Big Ideas

iPhone moms present new challenge to brands

iPhone moms present new challenge to brands
Smartphones : Iphone : Women
Chinese turn on their LCD tvs

Big Ideas

Chinese turn on their LCD tvs

Chinese turn on their LCD tvs
Taiwan : China : DisplaySearch
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