Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Gen X: Ambiguity to Advocacy
Millennials: Pink to Prime
Gen Z: Vision to Contradiction
Alphas: Sandbox to Roblox
New Millennials want Brandtocracies, not broadcasting, online

Big Ideas

New Millennials want Brandtocracies, not broadcasting, online

New Millennials want Brandtocracies, not broadcasting, online
YouthNet : Digital Natives : Internet
Generation Jones

Communities

Generation Jones

Children of the bust-and-boom Thatcher and Reagan years, Generation Jonesers see themselves as committed, competitive, and slightly conservative in...
&Co : DeLonghi : Gaggia
Bicycle sales riding high

Big Ideas

Bicycle sales riding high

Bicycle sales riding high
Bicycling : Cycle Show : Pashley
Teen boys aren't tearaways, new research reveals

Big Ideas

Teen boys aren't tearaways, new research reveals

Teen boys aren’t tearaways, new research reveals
School : Positive : Ambitious
Chocolate gives consumers a break from tough times

Big Ideas

Chocolate gives consumers a break from tough times

Chocolate gives consumers a break from tough times
Chocolate : Mintel : Recession
Demand for scientific skincare boosts cosmeceuticals market

Big Ideas

Demand for scientific skincare boosts cosmeceuticals market

Demand for scientific skincare boosts cosmeceuticals market
Cosmeceuticals : Cosmetics : Science
Consumers increasingly playing on the go

Big Ideas

Consumers increasingly playing on the go

Consumers increasingly playing on the go
Japan : Video Games : Mobile Games
E-commerce overtakes real-world retail with frugal Chinese

Big Ideas

E-commerce overtakes real-world retail with frugal Chinese

E-commerce overtakes real-world retail with frugal Chinese
China : E-commerce : IResearch
Future of online retail is mobile

Big Ideas

Future of online retail is mobile

Future of online retail is mobile
Tommy Hilfiger : Iphone : Barnes & Noble
Luxury brands head online in downturn

Big Ideas

Luxury brands head online in downturn

Luxury brands head online in downturn
NYU : Stern School Of Business : Online Luxury
Boutique hotels fare well with seekers of authenticity

Big Ideas

Boutique hotels fare well with seekers of authenticity

Boutique hotels fare well with seekers of authenticity
Boutique Hotel : Mr & Mrs Smith : Casa 32
Brit shoppers fail to click and fill grocery baskets

Big Ideas

Brit shoppers fail to click and fill grocery baskets

Brit shoppers fail to click and fill grocery baskets
Mintel : Bricks-and-mortar : E-commerce
Wealthy consumers remain frugal

Big Ideas

Wealthy consumers remain frugal

Wealthy consumers remain frugal
Recession : Frugal : Discreet
Lower-alcohol wines set to take off

Big Ideas

Lower-alcohol wines set to take off

Lower-alcohol wines set to take off
Wine : Low-alcohol : Wine Spirit And Trade Association
Chinese golfers tee off

Big Ideas

Chinese golfers tee off

Chinese golfers tee off
China : Golf : Shenzhen
Embracing responsibility, American consumers buy better

Big Ideas

Embracing responsibility, American consumers buy better

Embracing responsibility, American consumers buy better
Transparency : Responsibility : Time
Consumers seek out artisanal beer

Big Ideas

Consumers seek out artisanal beer

Consumers seek out artisanal beer
Belgium : Craft Beer : Artisanal
Luxury takes off in Singapore

Big Ideas

Luxury takes off in Singapore

Luxury takes off in Singapore
Singapore : Luxury : Shopping Malls
Social networks profit as young Chinese seek to impress peers

Big Ideas

Social networks profit as young Chinese seek to impress peers

Social networks profit as young Chinese seek to impress peers
China : Social Networking : Qzone
Blogvertising brings ad revenues

Big Ideas

Blogvertising brings ad revenues

Blogvertising brings ad revenues
Blogs : Blogging : Advertising
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