Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Boomers: Ageing to Becoming
Gen X: Ambiguity to Advocacy
Millennials: Pink to Prime
Alphas: Sandbox to Roblox
Consumers increasingly switching to online video

Big Ideas

Consumers increasingly switching to online video

Consumers increasingly switching to online video
Online Video : YouTube : France
Nu Trekkers

Communities

Nu Trekkers

Seeking an outdoor escape from urban life, or simply re-engaging with the city through new activities, a new wave of hikers, walkers, bikers and ma...
Heritage : Trekking : Hobby
China proves fertile ground for homegrown luxury brands

Big Ideas

China proves fertile ground for homegrown luxury brands

China proves fertile ground for homegrown luxury brands
China : Luxury : Made In China
Consumers turning to crafted beers

Big Ideas

Consumers turning to crafted beers

Consumers turning to crafted beers
Beer : Craft Beer : Brewers' Association
Younger consumers and Asian market to drive watch sales in 2010

Big Ideas

Younger consumers and Asian market to drive watch sales in 2010

Younger consumers and Asian market to drive watch sales in 2010
Paris : Watches : LVMH
French foodies embrace fast, convenient food

Big Ideas

French foodies embrace fast, convenient food

French foodies embrace fast, convenient food
Fast Food : Convenient Food : France
Mobile augmented reality set to provide revenues for brands

Big Ideas

Mobile augmented reality set to provide revenues for brands

Mobile augmented reality set to provide revenues for brands
Augmented Reality : Mobile : Juniper Research
Fine wines prove popular in Hong Kong auction houses

Big Ideas

Fine wines prove popular in Hong Kong auction houses

Fine wines prove popular in Hong Kong auction houses
Wine : Hong Kong : Auction
Alcohol marketers in Malaysia think beyond print

Big Ideas

Alcohol marketers in Malaysia think beyond print

Alcohol marketers in Malaysia think beyond print
Malaysia : Kuala Lumpur : Muslims
Young Italians design for a sustainable future

Big Ideas

Young Italians design for a sustainable future

Young Italians design for a sustainable future
Milan : Samsung : Design Schools
On their smartphones, beauty consumers click to make up

Big Ideas

On their smartphones, beauty consumers click to make up

On their smartphones, beauty consumers click to make up
Ontario : Mobclix : Canada
Indian luxury market to reach $15bn

Big Ideas

Indian luxury market to reach $15bn

Indian luxury market to reach $15bn
India : Luxury : AT Kearney
Fast food nation grows in size

Big Ideas

Fast food nation grows in size

Fast food nation grows in size
Fast Food : Convenience Food : Subway
Local social networking

Micro Trends

Local social networking

Local social networking
Social Media : Apps : Community
Chatty social networkers offer brands conversation openers

Big Ideas

Chatty social networkers offer brands conversation openers

Chatty social networkers offer brands conversation openers
Online : Criticism : Cyberdisinhibition
Denim gets tailor made

Big Ideas

Denim gets tailor made

Denim gets tailor made
Milan : Denim : Jacob Cohën
Social networkers promote themselves truthfully

Big Ideas

Social networkers promote themselves truthfully

Social networkers promote themselves truthfully
Germany : Social Networks : Facebook
Voluntourism takes off

Big Ideas

Voluntourism takes off

Voluntourism takes off
Volontourism : Tourism : Ritz-Carlton
Media alcohol in India requires innovation

Big Ideas

Media alcohol in India requires innovation

Media alcohol in India requires innovation
India : Alcohol : Kingfisher
Virtually Real

Micro Trends

Virtually Real

Virtually Real
Avatars : Pixellated : Characters
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