Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Markets
Luxury: Beirut
For luxury in the Middle East, Dubai is the clear frontrunner. But thanks to a stabilising political climate, an expanding local market and a growi...
Beirut
:
Dior
:
Jimmy Choo
Big Ideas
Beauty goes digital
Beauty goes digital
E-commerce
:
Procter & Gamble
:
Max Factor
Micro Trends
iPad Magazines
As magazines and newspapers scramble to translate their content for the more than 3m iPads that have been sold so far, a number of new titles are l...
Interactive
:
Graphic Designer
:
Maverick
Big Ideas
Mattifying: the new word in male beauty
Mattifying: the new word in male beauty
Mattifying
:
Grooming
:
Metrosexuals
Big Ideas
Consumers ditch the pub to drink at home
Consumers ditch the pub to drink at home
Alcohol
:
Mintel
:
Off-premise
Design Directions
Super Folk
As explored in trends such as Rurbans and Form Follows Emotion, some designers are heralding a return to modest products that are built to last for...
Craft
:
Form Follows Emotion
:
Artisanal
Big Ideas
Waitrose aims for a higher class of cooking
Waitrose aims for a higher class of cooking
Waitrose
:
Cooking
:
Classes
Big Ideas
GM on road to 1m luxury car sales in Brazil
GM on road to 1m luxury car sales in Brazil
Brazil
:
GM
:
Chevrolet
Big Ideas
Cereal film shows leap of faith for iPhone 4
Cereal film shows leap of faith for iPhone 4
Cereal
:
Mymuesi
:
Iphone
Big Ideas
European iPhone users forge ahead in m-commerce
European iPhone users forge ahead in m-commerce
Iphone
:
M-commerce
:
Forrester Research
Markets
Bleisure Update
If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...
Bleisure
:
The Body Shop
:
Flexistentialists
Big Ideas
India offers rich pickings for luxury brands
India offers rich pickings for luxury brands
India
:
Rising Wealth
:
Technopak Advisors
Big Ideas
Koreans lead Asian move to online shopping
Koreans lead Asian move to online shopping
Seoul
:
Monthly
:
Income
Big Ideas
Japanese hotels find room for girl power
Japanese hotels find room for girl power
Japan
:
Tokyo
:
Yahoo
Viewpoints
Scott Galloway : Mobile luxury for New Millennials
L2 founder Scott Galloway talks about mobile luxury for New Millennials.
L2
:
Scott Galloway
:
New Millennials
Big Ideas
Mickey Mouse English for Chinese children
Mickey Mouse English for Chinese children
Hong Kong
:
Walt Disney
:
China
Big Ideas
Higher incomes boost Chinese beauty sector
Higher incomes boost Chinese beauty sector
China
:
RNCOS
:
India
Big Ideas
A lager for the more sophisticated drinker
A lager for the more sophisticated drinker
Beer
:
Lager
:
Anheuser-Busch InBev
Big Ideas
One in five teens on Facebook loses interest
One in five teens on Facebook loses interest
Facebook
:
Lightspeed Research
:
Social Networking
Big Ideas
Swipely turns shopping into a conversation
Swipely turns shopping into a conversation
Social Shopping
:
Rhode Island
:
Providence
VIEW MORE
You have
0 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/110515/small-comp-lc-zalando-adidas-sustainability-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/120909/r1-00492-0011.jpg)
:strip_exif():strip_icc()/filestorage/images/121021/230113-s10-202.jpg)
:strip_exif():strip_icc()/filestorage/images/121079/pexels-yan-krukau-7314040.jpg)
:strip_exif():strip_icc()/filestorage/images/121141/9068-13-404.jpg)
:strip_exif():strip_icc()/201007%2F2330%2Fsection_thumb%2Fsection_thumb.jpg)
:strip_exif():strip_icc()/201008%2F2322%2Fsection_thumb%2FLancome_genifique_copy.jpg)
:strip_exif():strip_icc()/201007%2F2316%2Fsection_thumb%2Fthumb.jpg)
:strip_exif():strip_icc()/201007%2F2309%2Fimage%2FMattifying_Skin_Products.jpg)
:strip_exif():strip_icc()/201007%2F2300%2Fsection_thumb%2F21%25_up.jpg)
:strip_exif():strip_icc()/201107%2F4091%2Fsection_thumb%2FPeg_by_Studio_Gorm.JPG)
:strip_exif():strip_icc()/201007%2F2286%2Fsection_thumb%2FWaitrose_fish_counter_sec.jpg)
:strip_exif():strip_icc()/201007%2F2291%2Fsection_thumb%2F68%25.jpg)
:strip_exif():strip_icc()/201007%2F2280%2Fsection_thumb%2FMy_Muesli_2.png)
:strip_exif():strip_icc()/201007%2F2276%2Fsection_thumb%2F23%25.jpg)
:strip_exif():strip_icc()/201007%2F2264%2Fsection_thumb%2FFelixdePass_BoundaryDesk_4_copy.jpg)
:strip_exif():strip_icc()/201007%2F2260%2Fsection_thumb%2F30%25.jpg)
:strip_exif():strip_icc()/201007%2F2256%2Fsection_thumb%2F35%25.jpg)
:strip_exif():strip_icc()/201007%2F2248%2Fimage%2FThe_Fleming_Hotel%2C_Hong_Kong.jpg)
:strip_exif():strip_icc()/201007%2F2251%2Fsection_thumb%2Fscott_cropped_2_copy.jpg)
:strip_exif():strip_icc()/201007%2F2242%2Fsection_thumb%2FDisney_English_sec.jpg)
:strip_exif():strip_icc()/201007%2F2234%2Fsection_thumb%2F31bn.jpg)
:strip_exif():strip_icc()/201007%2F2223%2Fimage%2FStella_Black.jpg)
:strip_exif():strip_icc()/201007%2F2229%2Fsection_thumb%2F19%25.jpg)
:strip_exif():strip_icc()/201007%2F2215%2Fsection_thumb%2FSwipely_2.png)