Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Boomers: Ageing to Becoming
Gen X: Ambiguity to Advocacy
Millennials: Pink to Prime
Gen Z: Vision to Contradiction
Luxury brands in China need more net focus

Big Ideas

Luxury brands in China need more net focus

Luxury brands in China need more net focus
China : L2 Think Tank : E-commerce
The New Normal Update

Markets

The New Normal Update

The New Normal Briton has two children and thinks of himself as working or lower middle class. He goes on a foreign holiday at least once a year, e...
Mondeo Man : Fiesta Folk : Womenomics
Almost half of US consumers trust Google

Big Ideas

Almost half of US consumers trust Google

Almost half of US consumers trust Google
Google : Consumer Trust : Traditional Media
Menswear Spring 2011

Design Directions

Menswear Spring 2011

Menswear Spring 2011
Nautical : Punk : Androgyny
Nokia wheels out pedal-powered charger

Big Ideas

Nokia wheels out pedal-powered charger

Nokia wheels out pedal-powered charger
Nokia : Finland : Electricity
Film producers promote Tunnel vision

Big Ideas

Film producers promote Tunnel vision

Film producers promote Tunnel vision
Sydney : Crowdfunding : The Tunnel
Corona campaign dances to the Latin beat

Big Ideas

Corona campaign dances to the Latin beat

Corona campaign dances to the Latin beat
Miami : Hispanic : Corona
Dressed to kill the masculine look in Paris

Big Ideas

Dressed to kill the masculine look in Paris

Dressed to kill the masculine look in Paris
Paris : Menswear : Paris Fashion Week
William Poundstone : The psychology of pricing

Viewpoints

William Poundstone : The psychology of pricing

Author William Poundstone talks about the psychology of pricing.
William Poundstone :  Pricing : Priceless: The Myth Of Fair Value
Hyperseasonal selling

Micro Trends

Hyperseasonal selling

The concept of cosmetics seasons came, of course, from the catwalk. But as fashion seasons are being challenged, so too is the concept of seasons f...
Seasonal : Trends : Catwalks
Formality meets Sport & Leisure in Milan fashion

Big Ideas

Formality meets Sport & Leisure in Milan fashion

Formality meets Sport & Leisure in Milan fashion
Milan : Milan Fashion Week : Italy
Wine lovers enjoy the fruits of privacy

Big Ideas

Wine lovers enjoy the fruits of privacy

Wine lovers enjoy the fruits of privacy
Wine : WineShopper : Wine.com
UK customers judge companies on value

Big Ideas

UK customers judge companies on value

UK customers judge companies on value
Value : Convergys : Service
Beauty is personal for most Hispanic women

Big Ideas

Beauty is personal for most Hispanic women

Beauty is personal for most Hispanic women
Colour : Skin-tone : Hispanics
Creative retailers counter soaring rents

Big Ideas

Creative retailers counter soaring rents

Creative retailers counter soaring rents
High Street : Jones Lang LaSalle : France
Half of French households face age of value

Big Ideas

Half of French households face age of value

Half of French households face age of value
Value : Less : Policy
Hotels can turn recession into opportunity

Big Ideas

Hotels can turn recession into opportunity

Hotels can turn recession into opportunity
Recession : World Budget & Economy Hotels Congress : Budget Hotels
iPad brings ultra-mobile workplace nearer

Big Ideas

iPad brings ultra-mobile workplace nearer

iPad brings ultra-mobile workplace nearer
New York : Apple : IPad
Video games the main player in entertainment

Big Ideas

Video games the main player in entertainment

Video games the main player in entertainment
Video Games : Social Gaming : Micropayments
Asian social media surge can boost Travel & Hospitality

Big Ideas

Asian social media surge can boost Travel & Hospitality

Asian social media surge can boost Travel & Hospitality
Singapore : Social Media : Facebook
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