Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Boomers: Ageing to Becoming
Gen X: Ambiguity to Advocacy
Millennials: Pink to Prime
Gen Z: Vision to Contradiction
Geo-marketing

Markets

Geo-marketing

As location becomes more important in social networking, a window is opening for brands to engage with consumers based on where they are. Prepare t...
Geo-fencing : Geo-tagging : LBS
Iranian beauty revolution sees market flourish

Big Ideas

Iranian beauty revolution sees market flourish

Iranian beauty revolution sees market flourish
Iran : Cosmetics : TBMA
Rurban

Design Directions

Rurban

As a sense of community, connectedness and belonging becomes more important in a less connected world, Hyperlocalism is a growing trend among commu...
Localism : Community : Rustic
Loyalty apps: helping to make life easier

Big Ideas

Loyalty apps: helping to make life easier

Loyalty apps: helping to make life easier
Loyalty Apps : Loyalty : LooptStar
In South Korea mobile tv is one to watch as half of population tunes in

Big Ideas

In South Korea mobile tv is one to watch as half of population tunes in

In South Korea mobile tv is one to watch as half of population tunes in
South Korea : Mobile TV : World Cup
Chinese luxury comes on a treat with 62% set to spend this year

Big Ideas

Chinese luxury comes on a treat with 62% set to spend this year

Chinese luxury comes on a treat with 62% set to spend this year
China : Brand Loyal : HNWI
Eight in ten show a healthy interest in wellness

Big Ideas

Eight in ten show a healthy interest in wellness

Eight in ten show a healthy interest in wellness
Jamie Oliver : Oprah Winfrey : Attitude
Luxury Maisons

Micro Trends

Luxury Maisons

As the global economy recovers and prepares for a new turbulent era, so too are the flagship locations of the top luxury brands. New Maison spaces ...
Flagships : Temples : Experience
Luxury hotel group expands in China

Big Ideas

Luxury hotel group expands in China

Luxury hotel group expands in China
China : Shanghai : Four Seasons
Eight in ten wealthy consumers in China under 45

Big Ideas

Eight in ten wealthy consumers in China under 45

Eight in ten wealthy consumers in China under 45
Fragrance : Earnings : Gifting
Topshop Knightsbridge caters for premium crowd

Big Ideas

Topshop Knightsbridge caters for premium crowd

Topshop Knightsbridge caters for premium crowd
Topshop : Harrods : Meadham Kirchoff
New Facebook feature to prompt geo-marketing shift

Big Ideas

New Facebook feature to prompt geo-marketing shift

New Facebook feature to prompt geo-marketing shift
Facebook : Geo-location : Foursquare
UK accounts for a fifth of ready meals in Europe

Big Ideas

UK accounts for a fifth of ready meals in Europe

UK accounts for a fifth of ready meals in Europe
Ready Meals : Recession : Dining Out
Social networking site for children launched

Big Ideas

Social networking site for children launched

Social networking site for children launched
Social Networking : Facebook : Togetherville
Chinese e-commerce grows at a rapid pace

Big Ideas

Chinese e-commerce grows at a rapid pace

Chinese e-commerce grows at a rapid pace
China : E-commerce : Boston Consulting Group
New app recommends a task per day

Big Ideas

New app recommends a task per day

New app recommends a task per day
Nokia : The School Of Life : Ovi
Four out of five consumers want social media to be part of shopping

Big Ideas

Four out of five consumers want social media to be part of shopping

Four out of five consumers want social media to be part of shopping
Google : Purchase Online : Research Offline
Over half of consumers engage with app Media

Big Ideas

Over half of consumers engage with app Media

Over half of consumers engage with app Media
Digital : Always-on : Phone
Gen Y appeal offers new opportunity for luxury brands

Big Ideas

Gen Y appeal offers new opportunity for luxury brands

Gen Y appeal offers new opportunity for luxury brands
New York : Conscious : Brand
Mix Mash

Design Directions

Mix Mash

Against a backdrop of optimism and experimental attitudes, and a willingness to take risks, we map a vibrant aesthetic direction fuelled by a wild ...
Pattern : Primitive : Hand-made
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