Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global

Markets

Teen Menstrual Health

Zalphas are coming of age in an environment where cultural stigmas and traditional views of menstrual management are being challenged

Macro Trends

Gen Z Now and Next

Gen Z are entering adulthood burdened by global challenges, yet lack the tools or role models to drive the change they envision, leaving them paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are reshaping tradition, blending heritage with global influences to promote sustainability, inclusivity, and individuality in the consumer landscape

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Big Ideas

Photo opportunity

US – New app Pay Your Selfie enables consumers to receive money for taking selfies that feature branded products.

Pay Your Selfie : Influencers : The New Value Economy

Design Directions

The Collective: Old Oak

The largest co-living space in the world has just opened in northwest London, offering 550 residents shared living space.

Co-living : The Sharing Economy : Urban Housing

Big Ideas

Decoded Fashion London 2016: Show Review

The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.

Decoded Fashion London : Revelation Brands : Gen Viz

Viewpoints

Bad Taste, Merch and Fakes

Why a new tribe of style-forward consumers is seeking out bootleg clothing.

Bad Taste : Anti-materialism : Anti-Authenticity

Big Ideas

Circle of trust

US – Social media users are almost as likely to trust influencers as they are their friends, according to a new study.

Twitter : Influencer Marketing : Gen Viz

Design Directions

The Estée Edit

Estée Lauder aims to attract a younger market with its new social media-inspired beauty range.

Estée Lauder : Sephora : Skincare

Big Ideas

Sextual health

Global – Durex is petitioning the Unicode Consortium to create a condom emoji to raise awareness about safe sex.

Durex : Volker Sydow : Unicode

Big Ideas

Unwise investments

Global – PayPal’s latest user agreement no longer protects consumers who buy products through crowdfunding websites.

PayPal : Crowdfunding : Kickstarter

Markets

Retail Market 2016: Part 1

In 2016, global retail will continue to defy contrasting economic headwinds to post startlingly healthy levels of growth.

Retail Market : Generation Z : Mobile Payments

Big Ideas

A working reality

UK – Barclays has launched a work experience programme that uses virtual reality to teach transferable skills to young people.

Barclays : Recruitment : Virtual Reality

Viewpoints

Leyla Tahir: Tate Collective London

How to collaborate with young adults to build a fun, sustainable audience strategy.

Tate Collective : Gen Viz : Museum 2.0

Big Ideas

Plain english

Global – Mars Foods is to add recommendations to its packaging suggesting how frequently products should be consumed.

Mars Foods : Dolmio : Product Labelling

Big Ideas

Power to the people

Global – Playmoss is a new music service that places fans at the heart of the user experience.

Playmoss : Megasystem Curation : New Media Landscape

Viewpoints

Suzie Wokabi: SuzieBeauty

How to appeal to Africa’s burgeoning beauty consumers.

Suzie Wokabi : Suzie Beauty : Kenya

Big Ideas

Fast and curious

Global – Rightspeed is a new app that enables users to process audio at a faster rate.

Rightspeed : Radio Renaissance : Podcasts

Big Ideas

FashTech London Summit 2016: Review

The biggest names in fashion and technology came together earlier this month to discuss how to drive sustainability and create a seamless customer...

FashTech London Summit : Seamless Technology : Whole-system Thinking

Viewpoints

Paulo Barcelos: Kids Hack Day

Why adults need to embrace the idea of play in their work and daily lives.

Kids Hack Day : Gen Viz : Internet Age Media

Big Ideas

Top of the pods

Global – MTV News has launched a series of podcasts aimed at young audiences.

MTV News : Gen Viz : Podcasts

Big Ideas

Internet Age Media 2016 Review

Institutions, from universities to design studios, are re-inventing their futures strategy in order to reconnect with key audiences.

Internet Age Media : Media Futures : Barcelona

Viewpoints

Arthur Martinez: Abercrombie & Fitch

The executive chairman of Abercrombie & Fitch explains how to revitalise a brand that has lost its way.

Abercrombie & Fitch : World Retail Congress : Ground Zero Branding

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