Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Markets

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.

Big Ideas

Russian luxury sales tumble

Moscow : Vivienne Westwood : Stoleshnikov Pereulok

Big Ideas

More caring consumers on the rise

Sustainability : Revalues : Caring

Macro Trends

Alphalux

In the wake of an economic downturn, the luxury industry has experienced a shock from falling sales and consumer confidence. Moving forward, it mus...

Heritage : Austerity : Brand Quietness

Macro Trends

No-Frills Affluents

They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by v...

No Frills : Austerity : Value

Micro Trends

Blingamalism

Bling : Stores : Design

Big Ideas

Boytox boom: Suits get the needle

Botox : Cosmetic Surgery : Bruxism

Micro Trends

Printed Blogs

Blogs : Magazines : Print

Big Ideas

Entry into social media channels proves increasingly important for brands

Lounge Bohemia : Shoreditch : James Bull

Micro Trends

Rough Luxe Spaces

Rough Luxe Hotel : Robin Huge : Dover Street Market

Big Ideas

Lower-alcohol drinks prosper in UK downturn

Alcohol : Beer : UK Recession

Micro Trends

Philanthropic Retail

Merci : Community : Philanthropic

Big Ideas

Wealthy consumers don sunglasses, trench coats as luxury goes undercover

Shopping : Discreet : Bashful

Big Ideas

E-commerce pulls ahead in retail race

Online Retail : Forrester Research Analyst Sucharita Mulpuru : US E-commerce

Markets

Market report: China

For a decade the world has watched China in awe. Some did so from a distance, others leapt right in. Today, however, involvement with the country n...

China : Jigsaw International : Hong Kong

Big Ideas

Sport & Leisure becomes the new drive to revive customer interest

Paris : Docks En Seine Paris : La Cité De La Mode Et Du Design

Micro Trends

Desk-bound

Desk : Office : Design

Communities

Fratrasexual

Fratrasexuals are enthusiasts and experts. They have a defining interest, and cultivate an in-depth knowledge in their chosen field, whether it is ...

BBC : Knowledge : Enlightenment

Micro Trends

Escape into horror

Films : Horror : Entertainment

Micro Trends

Immersive Finance

words : Alison Bishop

Banking : Immersive : Money

Micro Trends

Glamavanning

As the recession bites, more and more consumers are turning to dreams of escape and travel. And what better way to do it than in a super modern pod...

Glamping : Caravans : Festivals

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