Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.

Markets

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.

Viewpoints

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style discusses reframing the anti-ageism narrative.

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.

Micro Trends

Brand friends

Retail and hospitality brands are no longer promoting their own products exclusively. They are also playing curator, and connecting customers with ...

J Crew : Fernando Br’zio : Shona Heath

Big Ideas

Chinese luxury shoppers branch out worldwide

New York : Christian Dior : Holidays

Micro Trends

Customisation Culture

Luxury brands are launching bespoke products, and using technology to communicate their production processes in a bid to meet the growing need amon...

Heritage : Engraving : Initials

Viewpoints

Bob Soderstrom : Immersive storytelling

Screenwriter and executive producer Bob Soderstrom talks about immersive storytelling.

Storytelling : Bob Soderstrom : Immersive Storytelling

Micro Trends

Nostalgic Drinks

In times of economic uncertainty, consumers seek value and quality. In the fields of packaging and design we have already seen how consumers are re...

Bar : KŒken : Alcholo

Communities

New Gents

In the 90s was the lad. In the 00s was the metrosexual. But now, in the Turbulent Teens, men are returning to a traditional type of masculinity. Ch...

Smart : Suit : Masculine

Micro Trends

Lean Luxury Tech

The luxury technology market is toning down its ostentation. Today’s high-end gadgets are lean, smart and simple.

NTT Docomo : LaCie : Luxe

Big Ideas

Rich Chinese buy luxury yachts as status symbol

Travel : Super-Rich : Yachts

Big Ideas

Billionaire count up as Chinese fortunes grow

China : Hurun : Exports

Micro Trends

Local hotels

Louis Vuitton : Tourism : Service

Viewpoints

Roo Rogers : Barter, sell, trade

Consultant Roo Rogers talks about how to barter, sell, trade.

Hyperconsumption : Collaborative Consumption : Roo Rogers

Micro Trends

Live Gaming

Against a virtual backdrop of football fields, war scenes and fantasy worlds, millions of video game enthusiasts enter battle and play each other o...

Interactive : Living It Loving It : Call Of Duty

Communities

Rurbanites

Urban 20- and 30somethings who grew up in a globalised world, the New Rurbanites are embracing localism, not as a rejection of the world, but as a ...

Vegetables : Albion : Aubin & Wills

Big Ideas

Winery presses on with make-your-own process

Brooklyn : Wine : Winemaking

Micro Trends

Real virtual music

With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...

Digital : Jed Davis : CD

Big Ideas

Men set to splash out on luxuries in 2010

Louis Vuitton : Affluent : Wealthy

Big Ideas

Starbucks serves local highlights

Starbucks : Media : Yahoo

Big Ideas

China's household wealth on the rise

China’s household wealth on the rise

China : Income : Household

Micro Trends

UPDATE: Magtailing

We first reported on the magtailing trend when we noticed a number of online stores produce editorial content on their websites. Now the trend has ...

Wallpaper : My-Wardrobe : Elle

Big Ideas

Travel & Hospitalitylers want to suit themselves at airports

Self-service : India : South Africa

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