Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Viewpoints

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style discusses reframing the anti-ageism narrative.

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.

Markets

Utility Apps

Brands are using mobile apps as practical tools to assist, educate and serve consumers in and out of stores.

Micro Trends

Role-play Retail

Retailers are using theatre, role-play and gaming to create ‘live’ moments offline.

Interactive : Louis Vuitton : Live

Micro Trends

Responsive Architecture

The digital medium is increasingly reaching into the real world, making the static mobile and bringing the inanimate to life. In galleries, on city...

Random International : Interactivity : Static

Big Ideas

Long working hours means less me time in UK

One Poll : Personal Time : Windows

Big Ideas

Zara extends its online and offline presence

Zara : Inditex : Austria

Viewpoints

Peng Loh : Community hotels

Hotelier Peng Loh talks about community hotels.

Hotels : Peng Loh : Home From Home Hotels

Micro Trends

Algaeology

Governments are researching which renewable energy to invest in. But the answer could lie somewhere you might not think of: at the bottom of a pond...

Renewable Energy : Stanford University : Burn

Big Ideas

European beauty market faces a smoother future

France : Italy : Germany

Big Ideas

Hotel group goes all out on check-in culture

Four Seasons : Gowalla : Check In

Micro Trends

Staging the City

As people increasingly look to revitalise their communities and re-engage with their surroundings, city inhabitants are turning the urban space int...

Urban : Castricum : DUEL

Big Ideas

Texture and culture at play for London menswear

London Fashion Week : JW Anderson : James Long

Big Ideas

Indian retailers see the potential of private labels

India : New Delhi : Shoppers Stop

Big Ideas

Designers cotton on to denim’s versatility

London Fashion Week : Denim : Twenty8Twelve

Micro Trends

Pop-up Cinemas

Pop-up : Vintage Mobile Cinema : Abandoned Spaces

Micro Trends

UPDATE: Check-in Culture

First we wrote about Check-In Culture. We noticed that people started checking in at their favourite places on Foursquare and Gowalla. We then noti...

Tracking : Auto Check-in : Nike+

Big Ideas

US consumers warm to own brands, says study

Own Brands : Generic Brands : Consumer Reports

Big Ideas

Hair colour a grey area for over half of men

Grooming : Aging : Hair Dye

Big Ideas

Chinese fashion brands enter the front line

China : Local Brands : Forever

Big Ideas

Australia rules for 40% in holiday stakes

Australia : Japan : Nielsen

Micro Trends

Russia's Roofers

For a new group of Russian youths, getting high is about altitude rather than drugs. From telephone towers to abandoned Soviet buildings, a new sub...

Urban : Ru_Roofers : Alone

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