Belgium – SAVEME is a water brand offering people the opportunity to shape its brand messaging and design aesthetic in line with activist values.
Created by SKINN branding agency, the direct-to-consumer (DTC) canned water invites community input, allowing its customers to use the product as a blank canvas for expressing opinions about environmental concerns. Ideas can be submitted via the brand's website, with 3D design tools to help people create their desired message. Customers then vote for the best submissions in SAVEME’s Can gallery, in turn informing which designs are printed onto water cans and sold on the brand’s e-shop.
Its name, SAVEME, also communicates a sense of personalisation through the word ‘me’, as well as being the initials for ‘Mother Earth’. By inviting this crowdsourced approach, the brand is tuning into the values of young activists and empowering consumers in new ways.
We explore some of the other ways that future-positive mindsets are being fuelled in our Graphic Activism design direction.