UK – Mother Root takes cues from historical Anglo-American drinking rituals with its non-alcoholic aperitif.
Expanding to a UK audience, the Mother Root Ginger Switchel is an all-natural and non-alcoholic beverage containing four ingredients: pressed ginger juice, blossom honey, apple cider vinegar and chilli. The components create a pre-dinner aperitif for those who seek complex flavours from alcohol-free beverages, as well as enhancing alcoholic cocktails too.
Taking inspiration from prohibition era Anglo-American rituals, the brand seeks to update the switchel beverage for a new wave of mindful drinkers in the UK. ‘I’m a self-confessed flavour fanatic, which is what inspired me to create a non-alcoholic drink with a modern twist that’s bursting with flavour,' says Bethan Higson, founder of Mother Root. 'With Mother Root, you can enjoy the ritual of a delicious end-of-the-day drink, with all the flavour and none of the compromise.’