Club Amsterdam by Lynk & Co, The Netherlands
Club Amsterdam, Lynk & Co, Netherlands
Club Amsterdam by Lynk & Co, The Netherlands
The Netherlands – Automobile brand Lynk & Co has opened its flagship club on Amsterdam's historic Rokin street with the aim of disrupting traditional car dealerships.
Moving past the rigid confines of traditional automotive retail, the brand has created a community space that also sells cars, or in this case, just one car – the 01 compact SUV hybrid or plug-in hybrid – which is hidden inside a caged structure.
The Amsterdam Club also boasts movable components made from re-used metal in order to provide space for future events the brand is looking to host including DJ sets, fashion shows and cocktail mixers. The décor inside the space can be purchased, as can brand apparel.
The unique fusion of hospitality and retail is designed to create an emotive response that consumers will associate with the brand. ‘It embodies everything we stand for,’ says Alain Visser, the brand's CEO. ‘A unique experience, sustainable practices and putting the community first.’
For more, discover other brands that are re-imagining car showrooms as exclusive clubhouses in Supercar Clubs.
