Daily Signals 21.07.2020

Signals

A self-sufficient food supply for Copenhagen, Universal Everything’s new app transforms bodies with AR and why India presents untapped retail opportunities.

An architect imagines Copenhagen's self-sufficient future

The Green Structure of Copenhagen by Agnes Josefin Hekla, Copenhagen
The Green Structure of Copenhagen by Agnes Josefin Hekla, Copenhagen
The Green Structure of Copenhagen by Agnes Josefin Hekla envisages a self-sufficient city through locally produced foods

Copenhagen – The Green Structure of Copenhagen envisages a sustainable, self-sufficient future for the city.

Created by Agnes Josefin Hekla, a master’s graduate from the School of Architecture at The Royal Danish Academy of Fine Arts, the project has been designed as a response to changing global conditions. Through data simulations and performance investigations, it imagines what Copenhagen would look like if the city's food supply became self-sufficient.

In an effort to cultivate vegetables without soil, the proposal features a hydroponic cultural landscape across the city’s rooftops, car parks and railway beds. ‘Besides supplying the city with vegetables and collecting large volumes of precipitation, the urban landscape is ideal for movement, recreation and working together to grow vegetables,’ explains Hekla.

As global communities face ever-growing urban populations and a need for shortened food miles, our diets are undergoing seismic shifts.

Super You experiments with the human form

Super You by Universal Everything, UK Super You by Universal Everything, UK
Super You by Universal Everything, UK Super You by Universal Everything, UK

UK – Universal Everything has launched an app that allows users to transform others into augmented reality (AR) characters.

Super You uses ARKit 3’s body-tracking technology to transform bodies in real time. Described as a ‘costume arts experiment’, the app features 11 costumes for users to try on virtually. Sampling a colour from the clothes an individual is wearing, it then tracks the person the camera is being pointed at to ‘place’ a costume on them.

‘This project combines our fascination for mixing timeless figurative representation with emerging technologies to create new forms of soulful digital expressions,’ Matt Pyke, founder of Universal Everything, explains. ‘By democratising the artwork through releasing this app to the public, we look forward to seeing the crazy, funny, inventive, unexpected results.’

As we explore in Programmable Realities, consumer touchpoints are becoming more as virtual and physical worlds collide.

Tuna Scope uses AI to assess seafood quality

Tokyo – Tuna Scope has launched an artificial intelligence (AI) app to help tuna merchants assess the quality of tuna cuts.

Using a deep learning algorithm, the app creates a unified grading standard for an industry that usually relies on local knowledge of fish quality. Tuna Scope is able to determine the fish standard by judging it on qualities like firmness, freshness and fat – all areas usually identified by human assessment.

The technology has been especially useful since the start of the Covid-19 pandemic, with international fish merchants having to forego their usual quality checks due to travel bans. Shingo Ishii, a merchant tuna buyer, said: ‘I think this will become a common tool over the next 10 to 20 years.’

Consumers are becoming increasingly aware of the need to know more about their food and where it comes from. In Educated Eating, we explore the ways in which brands can use technology to provide greater transparency.

Tuna Scope, Tokyo

Stat: Smaller cities are driving India’s retail revolution

Pooja Mor, Instagram Pooja Mor, Instagram

Covid-19 has accelerated the need for convenience and safety across the globe, driving a surge in e-commerce in emerging markets such as India.

A recent report by Bain & Co – in collaboration with Flipkart – outlines the rising e-commerce trends of India. At present, the country's £662.8bn ($850bn, €731.3bn) retail market is the fourth largest in the world. As connectivity continues to expand to smaller cities and villages, the report finds that consumers in tier 2 cities and smaller municipalities now make up nearly half of India's online shoppers, contributing to as many as three out of five orders for leading shopping platforms.

With one billion users forecast to be connected to the internet by 2030, the Indian e-commerce market has significant potential for further growth. For more on India's untapped potential, read our recent interview with digital anthropologist Payal Arora.

Previous Daily Signals Articles
Johnnie Walker rewrites Keep Walking for the individualist age

Daily Signals

Johnnie Walker rewrites Keep Walking for the individualist age

Diageo-owned whisky brand Johnnie Walker is updating its iconic Keep Walking platform to focus on personal expression over collective milestones, r...
Drink : Design : Branding
Dubai opens first restaurant led by an AI chef

Daily Signals

Dubai opens first restaurant led by an AI chef

Woohoo is Dubai’s latest restaurant opening, where the menu is created by an AI system rather than a traditional chef. The concept emerged after re...
Technology : Food : Hospitality
Stat: UK study reveals a generation of young boys feel unseen

Daily Signals

Stat: UK study reveals a generation of young boys feel unseen

Male Allies UK has unveiled a stark snapshot of how boys across Britain are navigating identity, belonging and uncertainty. 
Society : Masculinity : Manosphere
Ricola launches herbal-scented scarves for flu season

Daily Signals

Ricola launches herbal-scented scarves for flu season

Ricola, the Swiss herbal wellness manufacturer known for its cough sweets, has launched a limited-edition scented scarf collection that transforms ...
Fashion : Advertising : Health & Wellness
Ikea rebuilds its smart home range around accessibility

Daily Signals

Ikea rebuilds its smart home range around accessibility

Ikea is accelerating its smart home ambitions with the launch of 21 new Matter-compatible products – a line-up spanning lighting, sensors and contr...
Design : Home & Family : Technology
Stat: Gen Z and Gen Alpha to dominate future fashion spending

Daily Signals

Stat: Gen Z and Gen Alpha to dominate future fashion spending

A new US report from Boston Consulting Group (BCG) highlights a major power shift in fashion consumption, as Gen Z and Gen Alpha emerge as the indu...
Retail : Fashion : Statistic
Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

Daily Signals

Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

As the 19th Global Wellness Summit opened in Dubai, the city used its host-stage moment to reinforce why the Middle East is fast becoming a global ...
Global Wellness Summit : Health : Wellness
Kleonne launches e-commerce platform to simplify men’s skincare

Daily Signals

Kleonne launches e-commerce platform to simplify men’s skincare

Kleonne is a new men’s premium grooming and skincare e-tailer launched by 19-year-old British student Alfie Binns.
Beauty : Retail : Grooming
Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

Daily Signals

Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

New statistics from Sister Wives, a dating platform for polyamorous relationships, suggest that polyamory isn’t being driven by the digitally nativ...
Relationships : Polyamory : Dating App
Valentino reimagines the DeVain bag through digital art

Daily Signals

Valentino reimagines the DeVain bag through digital art

Valentino has introduced a creative showcase dedicated to the brand’s Garavani DeVain bag, extending its ‘fashion is art’ philosophy into new digit...
Fashion : Technology : Luxury
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN