News 22.07.2020

Need to Know

Everyday clothing inspired by extreme sports, meditative candles for daily rituals, and British Millennials embrace plant-based diets as a result of Covid-19.

Nike ISPA is designed for everyday extremes

Nike ISPA, global
Nike ISPA, global
Nike ISPA

Global – Nike’s latest apparel range, ISPA, is designed to withstand the extremes of everyday life.

With products including an inflatable jacket, a mesh bodysuit and split-toe sneakers, each item is designed in a way that repurposes the needs of ultra-sport activities to suit the lifestyles of active city dwellers. For example, the jacket's lining incorporates a custom-built air bladder that inflates the coat when the temperature drops. Mesh airflow panels on the bodysuit follow Nike's research into heat and sweat accumulation during movement.

‘ISPA is making more about the kind of extremes and the fringes of what people are doing more in their everyday lives in the city,’ explains Nur Abbas, design director for energy apparel at Nike. ‘So it's not necessarily about running faster or jumping higher, but how can you improve the way someone feels throughout the day.'

No longer reserved for people living extreme lifestyles, products aimed at building Resilience Culture are gaining traction and appealing to the everyday consumer.

7 Over 7 uses scent to elevate at-home meditation

7 Over 7, London 7 Over 7, London
7 Over 7, London 7 Over 7, London

London – Nascent eco-candle brand 7 Over 7 aims to ritualise the experience of self-discovery through scent.  

The range is based on the chakra system in which seven sacred energy centres govern the human body, such as the throat and heart. Tapping into the notion of Conscious Deceleration, 7 Over 7 seeks to balance these chakras through an amalgamation of scent, meditation and modern homeware.

‘While there are many ways to reach a transcendental state through meditative practices, I’ve found using my senses in isolation helps go deeper in my practice. The quickest way has been through the sense of smell,’ says founder Minal Bhanshali.

Philosophical principles are also driving the brand’s commitment to sustainability, in which it offers a refill service to extend the life of each hand-crafted ceramic candle base.

As meditation becomes a normalised activity, brands are increasingly tapping into ritualistic wellness offerings that fit into our daily lives and homes.

Anti-viral hand cream for sanitised skin

Singapore – Recherché is giving hand cream an anti-bacterial boost by combining a silver-based sanitiser with moisturising ingredients.

With heightened concern for hygiene amid Covid-19, consumers’ increased use of alcohol-based hand sanitising gels and wipes can result in dry, cracked skin. In response, Recherché claims to have created the world’s first anti-viral hand cream to quell concerns about dry skin, while being a favourable choice for people who experience atopic eczema and contact dermatitis.

‘The good news is, protecting yourself does not mean having dry, ageing hands any more,’ explains Coreenna Ong, director of research and development at Recherché. ‘Using our activated silver particulate, we do away with alcohol and other harsh chemicals. It has been independently tested and proven in screening tests to be anti-virally effective against enveloped viruses.’

In the inter-Covid period, beauty consumers are increasingly investing in Anti-bacterial Beauty products that prioritise hygiene as a core concern.

Recherché, Singapore

Stat: Young people embrace veganism amid Covid-19

VegNature by Leonardo Studio Design VegNature by Leonardo Studio Design

Research by Mintel suggests that Covid-19 could have made a vegan diet more appealing to younger Britons aged 21–30.

According to Mintel, the concept of five a day is a higher priority, with almost a quarter (23%) of Britons saying they are eating more fruit and vegetables since the start of the outbreak. There is also notable belief in the healing power of plants – 51% of respondents believe that plant and botanical ingredients can have medicinal benefits.

‘Even before the spread of Covid-19, we were seeing a growing interest in plant-based food and drink across global markets,' says Alex Beckett, associate director at Mintel Food & Drink. ‘For consumers struggling to know how to make a positive difference, cutting out animal protein may be seen as a way of tackling the climate crisis, showing compassion for nature and boosting their own nutrient intake.’

As we explore in our Healthy Snacking Market, consumers are increasingly embracing plant-based alternatives as a way of mitigating the often unhealthy qualities of everyday snacks.

Previous News Articles
Nike and Skims collaborate to set a new standard in women’s activewear

News

Nike and Skims collaborate to set a new standard in women’s activewear

Nike and Skims have unveiled their first joint range. Spanning seven collections, 58 silhouettes and over 10,000 possible styling combinations, it ...
Fashion : Advertising : Sports & Leisure
Foresight Friday: Olivia Houghton, insights & engagement director

News

Foresight Friday: Olivia Houghton, insights & engagement director

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Health : Wellness : Politics
Stat: Consumers turn to on-demand services to regain control in a chaotic world

News

Stat: Consumers turn to on-demand services to regain control in a chaotic world

A new report from Just Eat Takeaway.com and PA Consulting reveals the rising importance of on-demand services, as people increasingly seek control ...
Convenience : New Codes Of Value : Lifestyle
New Zealand counts 695bn citizens to rally nature protection

News

New Zealand counts 695bn citizens to rally nature protection

New Zealand’s population has officially jumped to 695bn – if you count its birds, animals, plants and marine life – in part of a bold national camp...
Sustainability : Advertising : Design
The Good Pill Co aims to certify the under-regulated supplements market

News

The Good Pill Co aims to certify the under-regulated supplements market

Newly launched certification body The Good Pill Co has secured strategic funding from sports medicine experts The Nxt Level Group to accelerate its...
Health : Wellness : Supplements
Stat: US households shed nearly a third of paid subscriptions year on year

News

Stat: US households shed nearly a third of paid subscriptions year on year

Research from Self Financial has found that the average American household has reduced the amount of paid subscriptions from an average o...
Pop Culture & Media : Retail : US Market
The Future Laboratory releases Optimised Odysseys macrotrend report

News

The Future Laboratory releases Optimised Odysseys macrotrend report

According to The Future Laboratory’s latest research, Optimised Odysseys, travel has entered a redefining age in which every element must be optimi...
The Future Laboratory : Travel & Hospitality : Technology
Thebe Magugu becomes Belmond’s first designer-in-residence

News

Thebe Magugu becomes Belmond’s first designer-in-residence

Mount Nelson, A Belmond Hotel, has announced a new collaboration with South African designer Thebe Magugu, blending fashion, hospitality and c...
Hospitality : Luxury : Art
EU-backed accelerator co-funds first-of-its-kind cultivated meat farm

News

EU-backed accelerator co-funds first-of-its-kind cultivated meat farm

The EU has backed the world’s first cultivated meat farm, with EIT Food awarding £1.7m ($2.4, €2m) to the Cellular Revolution in Agriculture and Fa...
Cultivated Meat Market : Cultivated Meat : Food
Stat: Taylor Swift and Travis Kelce’s engagement set to spark wedding spending boom

News

Stat: Taylor Swift and Travis Kelce’s engagement set to spark wedding spending boom

Taylor Swift and Travis Kelce’s engagement is poised to spark a £296m ($400m, €339m) surge in US wedding-related spending over the next t...
Statistic : Taylor Swift : Taylor Swift Fans
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN