Daily Signals 15.06.2020

Signals

Gucci’s gaming garments for phygital wear, DM dining comes to London and affluent consumers seek more socially responsible investments.

Gucci’s tennis apparel for virtual and IRL dressing

Gucci x Tennis Clash, Italy
Gucci x Tennis Clash, Italy
Gucci x Tennis Clash, Italy

Italy – The fashion house has partnered with multiplayer game Tennis Clash for a collection of Gucci garments.

Part of the collaboration is an in-game tennis tournament, in which users can be kitted in Gucci tennis outfits while competing. Featuring matching tennis skirts, tops, tracksuits and footwear, the collection is also available to buy as physical pieces.

Tennis Clash also links directly to the Gucci website, encouraging players to invest in real life versions of the virtual garments worn in-game. While many fashion brands have tapped into the gaming world in recent years, Gucci’s use of Tennis Clash as an alternative digital shopfront is likely to spark new innovation in the retail and entertainment sectors.

The collision of virtual and physical garments in the gaming world is proving profitable for fashion brands, as we explore in In-game Fashion.

A delivery-only restaurant by London's top chefs

Hot 4 U, Hoxton Hot 4 U, Hoxton
Hot 4 U, Hoxton Hot 4 U, Hoxton

London – Hot 4 U is a new delivery and collection-only restaurant supporting local chefs.

The restaurant is working with chefs from St.John, Cub and Silo, bringing together the flavours and expertise of these businesses in a dining outlet that responds to the current challenges of the market. Offering a weekly changing set menu for delivery and collection on Fridays and Saturdays, Hot 4 U offers dishes such as tête de cochon with rosehips and tamarind; rabbit glazed in fig leaf and Szechuan daikon.

While some dishes are ready to eat, others are designed for customers to finish creating at home. The concept restaurant offers citywide delivery, with an informal service that asks customers to order via DMs on Instagram.

Showcasing a unique template for future dining spaces, Hot 4 U offers an example of how food and beverage brands will innovate in the inter-Covid period.

IBM drops its facial recognition technology

Facial recognition Facial recognition

US – IBM has announced its decision to no longer offer facial recognition or analysis software.

The technology company's decision to discontinue work in this field has been detailed in a letter to Congress, which outlines how it plans to support racial equality in the US. In addition, IBM will no longer research the technology, as part of a value shift to combat racial bias.

‘IBM firmly opposes and will not condone uses of any [facial recognition] technology, including facial recognition technology offered by other vendors, for mass surveillance, racial profiling, violations of basic human rights and freedoms, or any purpose which is not consistent with our values and Principles of Trust and Transparency,’ explains Arvind Krishna, CEO of IBM. ‘We believe now is the time to begin a national dialogue on whether and how facial recognition technology should be employed by domestic law enforcement agencies.’

With traditional moral frameworks shattered, institutions and brands are reviewing their systems and products to create a more inclusive society. For more, read Morality Recoded.

Stat: Affluent clients engage in responsible investment

Nordea Markets branding by Snask Nordea Markets branding by Snask

According to research by deVere Group, more than a quarter of its clients are considering or are actively engaged in responsible and sustainable investment.

The organisation reports that, since the beginning of May, 26% of all clients had sought environmental, social and governance (ESG) investments. As a global recession looms, affluent clients are focusing their wealth on supporting social causes.

As Nigel Green, CEO and founder of deVere, explains: ‘The global pandemic has brought into laser-like focus how the health of our planet affects human health which, in turn, affects the way we all live and work.’

As a result of Covid-19, many individuals, brands and businesses are offering support through financial investments. In our Uneasy Affluence macrotrend, we explore how social initiatives are encouraging a more purposeful distribution of wealth.

Previous Daily Signals Articles
Can mixed-reality theatre re-invent the stage?

Daily Signals

Can mixed-reality theatre re-invent the stage?

An Ark, a mixed-reality theatre experience at The Shed in New York, is exploring how digital technology can transform live performance while preser...
Immersive Theatre : Media : Entertainment
Prada excavates the past to shape menswear’s future

Daily Signals

Prada excavates the past to shape menswear’s future

Raf Simons and Miuccia Prada’s autumn/winter 2026 menswear collection presented at Fondazione Prada in Milan, Italy, was an exercise in layered arc...
Fashion : Luxury : Society
Stat: Youth employment anxiety rises as AI threatens entry-level roles

Daily Signals

Stat: Youth employment anxiety rises as AI threatens entry-level roles

A growing majority of young people in the UK are entering work with deep anxiety about their career prospects, according to new research from the K...
Workplace : Society : Statistic
Will.i.am launches Trinity EV as AI-first solution for urban mobility

Daily Signals

Will.i.am launches Trinity EV as AI-first solution for urban mobility

Musician and entrepreneur Will.i.am has launched Trinity, a single-passenger, three-wheeled electric vehicle (EV) that is designed around an AI agent.
Mobility : Technology : Sustainability
Gap creates chief entertainment officer role to drive fashiontainment

Daily Signals

Gap creates chief entertainment officer role to drive fashiontainment

Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platf...
Fashion : Entertainment : Media
Stat: Nearly a third of children starting school are struggling with basic analogue skills

Daily Signals

Stat: Nearly a third of children starting school are struggling with basic analogue skills

Nearly a third of children starting reception in England and Wales are struggling with basic analogue skills, revealing a widening gap between home...
Screen Time : Technology : Child Development
How building Bishoftu Airport positions Ethiopia as African travel epicentre

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...
Travel : Infrastructure : Airport
Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Daily Signals

Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Miffy Mood Lab has opened at the official Miffy store in London, celebrating the release of Mr Maria’s Miffy Colourful range while experimenting w...
Retail : Emotional Experiences : Mystery Box
Stat: Menopause symptoms improve with community-led fitness programme

Daily Signals

Stat: Menopause symptoms improve with community-led fitness programme

Peloton and Respin Health have released new findings from a targeted study examining women’s health during perimenopause and menopause, revealing t...
Menopause : Women's Health : Wellness
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN