Daily Signals 15.06.2020

Signals

Gucci’s gaming garments for phygital wear, DM dining comes to London and affluent consumers seek more socially responsible investments.

Gucci’s tennis apparel for virtual and IRL dressing

Gucci x Tennis Clash, Italy
Gucci x Tennis Clash, Italy
Gucci x Tennis Clash, Italy

Italy – The fashion house has partnered with multiplayer game Tennis Clash for a collection of Gucci garments.

Part of the collaboration is an in-game tennis tournament, in which users can be kitted in Gucci tennis outfits while competing. Featuring matching tennis skirts, tops, tracksuits and footwear, the collection is also available to buy as physical pieces.

Tennis Clash also links directly to the Gucci website, encouraging players to invest in real life versions of the virtual garments worn in-game. While many fashion brands have tapped into the gaming world in recent years, Gucci’s use of Tennis Clash as an alternative digital shopfront is likely to spark new innovation in the retail and entertainment sectors.

The collision of virtual and physical garments in the gaming world is proving profitable for fashion brands, as we explore in In-game Fashion.

A delivery-only restaurant by London's top chefs

Hot 4 U, Hoxton Hot 4 U, Hoxton
Hot 4 U, Hoxton Hot 4 U, Hoxton

London – Hot 4 U is a new delivery and collection-only restaurant supporting local chefs.

The restaurant is working with chefs from St.John, Cub and Silo, bringing together the flavours and expertise of these businesses in a dining outlet that responds to the current challenges of the market. Offering a weekly changing set menu for delivery and collection on Fridays and Saturdays, Hot 4 U offers dishes such as tête de cochon with rosehips and tamarind; rabbit glazed in fig leaf and Szechuan daikon.

While some dishes are ready to eat, others are designed for customers to finish creating at home. The concept restaurant offers citywide delivery, with an informal service that asks customers to order via DMs on Instagram.

Showcasing a unique template for future dining spaces, Hot 4 U offers an example of how food and beverage brands will innovate in the inter-Covid period.

IBM drops its facial recognition technology

Facial recognition Facial recognition

US – IBM has announced its decision to no longer offer facial recognition or analysis software.

The technology company's decision to discontinue work in this field has been detailed in a letter to Congress, which outlines how it plans to support racial equality in the US. In addition, IBM will no longer research the technology, as part of a value shift to combat racial bias.

‘IBM firmly opposes and will not condone uses of any [facial recognition] technology, including facial recognition technology offered by other vendors, for mass surveillance, racial profiling, violations of basic human rights and freedoms, or any purpose which is not consistent with our values and Principles of Trust and Transparency,’ explains Arvind Krishna, CEO of IBM. ‘We believe now is the time to begin a national dialogue on whether and how facial recognition technology should be employed by domestic law enforcement agencies.’

With traditional moral frameworks shattered, institutions and brands are reviewing their systems and products to create a more inclusive society. For more, read Morality Recoded.

Stat: Affluent clients engage in responsible investment

Nordea Markets branding by Snask Nordea Markets branding by Snask

According to research by deVere Group, more than a quarter of its clients are considering or are actively engaged in responsible and sustainable investment.

The organisation reports that, since the beginning of May, 26% of all clients had sought environmental, social and governance (ESG) investments. As a global recession looms, affluent clients are focusing their wealth on supporting social causes.

As Nigel Green, CEO and founder of deVere, explains: ‘The global pandemic has brought into laser-like focus how the health of our planet affects human health which, in turn, affects the way we all live and work.’

As a result of Covid-19, many individuals, brands and businesses are offering support through financial investments. In our Uneasy Affluence macrotrend, we explore how social initiatives are encouraging a more purposeful distribution of wealth.

Previous Daily Signals Articles
Jungle turns its office reception into a space for interactive discovery

Daily Signals

Jungle turns its office reception into a space for interactive discovery

Madrid creative studio Jungle has reimagined its office reception as an interactive retail installation, signalling how workplaces are becoming exp...
Work : Future Spaces : Design
Starface launches microdart patches to intercept breakouts before they surface

Daily Signals

Starface launches microdart patches to intercept breakouts before they surface

Skincare brand Starface is expanding its breakout-fighting spot stickers range with the launch of Hydro-star Microdart Pimple Patches + Salicylic ...
Beauty : Skincare : Identity
Stat:  86% of Indian consumers consider protein important when choosing snacks

Daily Signals

Stat: 86% of Indian consumers consider protein important when choosing snacks

Protein, clean-label ingredients and transparency are reshaping India’s snacking market, according to the Farmley Healthy Snack...
Food & Drink : Statistic : Health
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
Fragrance is the newest frontier of China’s kidult economy

Daily Signals

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.
Beauty : Fragrance : Gaming
Stat: Holiday demand to boost summer retail spend

Daily Signals

Stat: Holiday demand to boost summer retail spend

Holiday demand is set to support retail spending this summer, despite continued pressure on household finances and concerns about the economy.
Retail : Statistic : Travel & Hospitality
Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

Daily Signals

Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

M+C Saatchi UK's LGBTQIA+ group Proud and Bauer Media Outdoor have launched Pride is Everything, a multi-market out-of-home campaign running across...
Pride : Advertising & Branding : Brand Identity
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN