Prague – César&Charles is a new apparel brand confronting the country’s post-communist roots.
In collaboration with digital agency Isobar, the fashion brand has launched The Mythos campaign film that merges local and popular culture with ancient mythology. It aims to show how young people are defying societal and gender norms in the traditionally conservative Czech Republic.
Featuring figures from the country’s youth culture scene, including MMA fighter and model Kateřina Kinderová, fashion blogger Thatboy and rapper Lvcas Dope, the campaign hopes to challenge the way the world sees the post-communist state. ‘The movie is intentionally set into the dark post-communist suborns of Prague, and the story is a metaphor to contemporary society tied up by the archetypes,’ says Pavel Flégl, executive creative director at Isobar Czech Republic.
Young people around the world are finding creative ways to challenge the stereotypes of their heritage in order to create more inclusive nations. Discover what’s driving them in our Emerging Youth series.