Canada – Plant-based food brand VegNature has overhauled its visual identity to be more in line with its brand values of healthy, greener and more compassionate living.
As part of the rebranding its flagship product, plant-based ‘cheese’ La Bûchette, has been updated. Its new eco-friendly packaging is not only designed to be more visible on supermarket shelves, it is made from 100% recyclable plastic and 100% recyclable and compostable cardboard.
Working with Leonardo Studio Design, the rebranding aims to inspire consumers to choose plant-based products. Abiding by the motto ‘Just plants. No bad stuff', the shift towards bolder eco-packaging also precedes the launch of a a new product range for 2020. ‘Even though VegNature already has a solid fan base, we had to think about curious people looking for healthier alternatives and looking for new things,’ explains Stéphanie Bergeron, co-founder of Leonardo Studio Design.
With plant-based products increasingly front of mind for consumers, brands are updating their identities and pushing for more visceral visuals that elicit pleasurable eating without compromise. For more, explore our Vibrant Veganism design direction.