US – The digital payment platform commissioned illustrator Sebastian Curi to rethink the aesthetic of peer-to-peer payments.
Venmo, which lets friends transfer money to each other, has developed the brand’s visual identity to match the energy of its user base. The 50 illustrations created by Curi aim to reflect the stories behind every payment, whether last-minute concert tickets, ‘a dollar to say hi’ or the £5.6m ($6.8m, €6.1m) spent by Venmo users on pizza in 2018.
‘The number of illustrations intend to show variety and diversity through the arc of scenes and characters,' explains Curi. ‘The entirety of the graphic system celebrates friendships in all their forms and empowers connections without losing a consistent look and a clear visual style.’