Stat: Consumers actively seek sustainable fashion

Collating data from 80m shoppers, derived from 120 countries, the e-commerce aggregator Lyst has found that consumers are increasingly using terms like ‘ethical brands’ and ‘econyl’ – a sustainable yarn created from regenerated nylon waste that is becoming increasing popular in swimwear – to search its site.

Terms like ‘sustainable denim’ are also gaining in popularity, with the platform reporting an increase of 187% in page views for sustainable denim brands since 2018. Since October 2018, vegan leather has become increasingly sought after, driven in large part by the footwear market. As a result, many brands are recognising that consumers are willing to spend more on products made from sustainable, non-animal materials. See our Sustainable Footwear market for more.