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The real reason men are better navigators than women

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The real reason men are better navigators than women

A recent study found that women cannot navigate as well as men but Martin Raymond, editor-in-chief of LS:N Global, says chromosomes have nothing to...
Gender : Identity : Gender Inequality
Why we travel – and maybe why we shouldn’t

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Why we travel – and maybe why we shouldn’t

Next time a consumer has the impulse to travel, they should think twice about their reasons why, and their impact, says Bani Amor.
Travel : Culture : Spirituality
Blockchain will return financial power to the people

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Blockchain will return financial power to the people

Blockchain will shape the future of banking, putting power back into consumers' hands, writes Stewie Zhu, founder and CEO of Distributed Credit Chain.
FinTech : Blockchain : Banking
Is Instagram really a dating app?

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Is Instagram really a dating app?

Equipped with likes, direct messages and plenty of opportunities for strategic game play, have its users been moulding Instagram into an app for da...
Youth : Digital : Social Media
Do smart cities have an accessibility problem?

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Do smart cities have an accessibility problem?

Those with designs on the future metropolis rarely consider the perspective of disabled consumers.
Smart Cities : Retail : Architecture
The notion of luxury has become meaningless

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The notion of luxury has become meaningless

The very concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. How, then, will brands thrive in a...
Luxury : Campaigns : Luxury Campaigns
It’s time to design packaging for everyone

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It’s time to design packaging for everyone

By differentiating between consumers with different mobility needs, retailers are re-enforcing separation, not inclusivity. This needs to change – ...
Packaging : Inclusive : Retail
Why creative campaigns will win women’s luxury spend

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Why creative campaigns will win women’s luxury spend

When it comes to the allure of luxury, self-purchasing females are being drawn in through video marketing, says Marty Hurwitz, co-founder of MVI Ma...
Luxury : Retail : Advertising
What does Facebook’s music licensing mean for brands?

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What does Facebook’s music licensing mean for brands?

UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social media posts.
Music : Branding : Facebook
Should cities commoditise their fashion culture?

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Should cities commoditise their fashion culture?

Local governments must work with citizens to create positive, future-facing visions of cities that work for all.
Fashion : Branded Cities : Communities
What’s wrong with toxic masculinity?

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What’s wrong with toxic masculinity?

Sociologist Michael Kimmel says it’s time for father figures to help young men find their inner voice, so they can become more authentic versions o...
New Masculinity : Boyhood : Manhood
What exactly do consumers see in clear drinks?

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What exactly do consumers see in clear drinks?

Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the overcrowded drinks market.
Drinks : Clear Drinks : Coca Cola
Does animal-free fashion equate to guilt-free garments?

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Does animal-free fashion equate to guilt-free garments?

Fashion brand ASOS has banned the sale of certain animal products, but will this stop the fast-fashion industry from using environmentally damaging...
Fashion : Sustainability : Bioengineering
To serve Generation Z brands must get philosophical

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To serve Generation Z brands must get philosophical

Brand longevity isn’t just about user experience, but about forming an understanding of the world view of tomorrow’s young consumers.
Gen Z : Gen Alpha : Technology
Should we leave nostalgia in the past?

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Should we leave nostalgia in the past?

As nostalgia saturates more of what we consume, there is a danger that societies will regress to a romanticised version of the past.
Society : Nostalgia : Football
Is a child-free lifestyle the new vegan?

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Is a child-free lifestyle the new vegan?

From environmental to financial impacts, societal concerns to self-doubt, more and more people are asking ‘why have children?’
Parenting : Children : Pregnancy
Has the inclusivity movement become too tokenistic?

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Has the inclusivity movement become too tokenistic?

By highlighting individuals' so-called physical imperfections and disabilities fashion brands risk appearing as though they're jumping on a bandwagon.
Inclusivity : Marketing : Campaigns
Why the high street must learn from the mall

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Why the high street must learn from the mall

The 2018 Grimsey Review shows just how few town centres have adopted a community-first ethos, but are they looking for inspiration in the wrong place?
Retail : Placemaking : Architecture
Is Hollywood marketing failing women?

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Is Hollywood marketing failing women?

As female-led film marketing errs on tokenism, TV campaigns are stepping up to inspire and educate modern audiences.
Female Futures : Marketing : Future Of Film
Does fake meat have a marketing problem?

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Does fake meat have a marketing problem?

Why the meat industry's attempts to control the language around plant-based and in-vitro alternatives is misguided.
Food And Drink : Sustainability : Retail
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