Signals
20 : 10 : 25

By Alice Crossley and Rose Coffey

Sweden offers health prescriptions for visitors, Airbnb and Strava pair for run-cations and Gen Z lead European travel boom.

In today's daily signals:
Swedish campaign encourages doctors to prescribe visits Swedish campaign encourages doctors to prescribe visits
Airbnb and Strava champion countryside run-cations Airbnb and Strava champion countryside run-cations
Stat: Gen Z lead European travel boom with highest spending and trip frequency Stat: Gen Z lead European travel boom with highest spending and trip frequency

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