Daily Signals 17.10.2025

Signals

Rosewood positions discovery as the ultimate luxury with new visual identity, Olivia Houghton’s Foresight Friday and have we reached peak social media?

Rosewood leans into modern luxury with refreshed brand identity

Rosewood rebrand, global Rosewood rebrand, global
Rosewood rebrand, global Rosewood rebrand, global
Rosewood rebrand, global Rosewood rebrand, global

Global – Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.

Central to this transformation is a bold new visual identity, anchored by a custom Discovery Green colourway, which replaces the brand’s signature navy blue. Inspired by the natural landscapes surrounding Rosewood properties, the palette is applied across digital platforms, on-site signage and guest experiences.

Creatives including artist Sarah Van Rij, design studio Isabel+Helen, AI artist Sybille de Saint Louvent and filmmaker Conner Griffith were selected to create works using the the company’s new colourway.

The new visual identity will be rolled out across the globe on the facades of key Rosewood properties, on the sides of taxis in New York and London, and on trams in Hong Kong during the Green Moments initiative.

A limited-edition coffee table book, World of Rosewood, created in partnership with Monocle, accompanies the rebrand. The book celebrates local culture, heritage and creativity, connecting guests to Rosewood’s narrative of exploration and community.

Rosewood’s redesign reflects insights from our New Codes of Luxury macrotrend which identified discernment and elasticity as two of the most important values for modern brands when appealing to experience-led luxury consumers.

Strategic opportuntiy

Commission local artists, designers and cultural partners to co-create content, installations or limited-edition products that expand your brand universe and bring your story to life across physical and digital touchpoints

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement director Olivia Houghton explores two very opposing – yet equally telling – cultural shifts, from at-home supercomputers to pubic politics.

: This week, Kim Kardashian’s Skims released a sheer mesh thong hand-tufted with curly and straight faux pubic hair – a product that sounds like an April Fool’s joke but isn’t. Available in 12 shades, it sold out instantly, echoing the frenzy of Skims’ nipple bra earlier this year. While it taps into a growing movement reclaiming body hair as a symbol of autonomy and natural confidence, it also raises the question whether this is empowerment or oppression. Why are the natural features of the female body only deemed acceptable when imitated by lingerie, packaged and sold? Women spend thousands lasering off their hair only for brands to sell it back as empowerment – a paradox that blurs the line between liberation and commodification.

: At the other end of the spectrum, Nvidia’s new personal AI supercomputer, Spark, is now available to buy – bringing the kind of processing power once limited to energy-hungry data centres onto desks. The device, which can train and run advanced AI models locally, marks a significant leap towards everyday super-intelligence, particularly for creative professionals, researchers and technologists.

In a world increasingly shaped by generative AI, the arrival of desktop-scale supercomputing signals a future where innovation becomes decentralised and intelligence is no longer cloud-bound, but human-directed.

Google DeepMind, global

Quote of the week:

‘Un logro mio es un logro de todo demostrando nuestra huella, nuestra aportacion este pais. Nadie nunca le podra sacar ni borrar’ [‘An achievement of mine is an achievement of everyone, demonstrating our mark, our contribution to this country. No one can ever take it away or erase it’]

Bad Bunny, music artist, on Saturday Night Live, speaking about his upcoming Super Bowl performance and adding, ‘If you didn't understand what I just said then you have four months to learn’

Stat: Study shows decline in social media use among younger adults

Unplugged, photography by Pasco Photography, UK Unplugged, photography by Pasco Photography, UK

Global – Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an average of two hours and 20 minutes per day on social platforms – a decline of almost 10% since 2022, according to analysis carried out for the Financial Times by digital audience insights company GWI.

The drop marks a clear shift in digital behaviour, particularly among teens and 20somethings – a theme we explored in our Teens, Tech and Tapping Out report. 

Experts have linked the decline to growing fatigue with algorithmic feeds and the rise of ‘ultra-processed’ AI-generated content from platforms such as Meta and OpenAI.

After years of growth driven by lockdowns and influencer culture, social media appears to have reached saturation point. As audiences turn away from endless scrolling, brands face the challenge of how to connect with consumers who are seeking more meaningful, mindful and human-centred digital experiences.

Strategic opportuntiy

Reimagine engagement beyond traditional social channels by creating community-led, human-centred digital spaces that provide emotional value, authenticity and interaction over volume or passive scrolling

Previous Daily Signals Articles
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN