Daily Signals 17.10.2025

Signals

Rosewood positions discovery as the ultimate luxury with new visual identity, Olivia Houghton’s Foresight Friday and have we reached peak social media?

Rosewood leans into modern luxury with refreshed brand identity

Rosewood rebrand, global Rosewood rebrand, global
Rosewood rebrand, global Rosewood rebrand, global
Rosewood rebrand, global Rosewood rebrand, global

Global – Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.

Central to this transformation is a bold new visual identity, anchored by a custom Discovery Green colourway, which replaces the brand’s signature navy blue. Inspired by the natural landscapes surrounding Rosewood properties, the palette is applied across digital platforms, on-site signage and guest experiences.

Creatives including artist Sarah Van Rij, design studio Isabel+Helen, AI artist Sybille de Saint Louvent and filmmaker Conner Griffith were selected to create works using the the company’s new colourway.

The new visual identity will be rolled out across the globe on the facades of key Rosewood properties, on the sides of taxis in New York and London, and on trams in Hong Kong during the Green Moments initiative.

A limited-edition coffee table book, World of Rosewood, created in partnership with Monocle, accompanies the rebrand. The book celebrates local culture, heritage and creativity, connecting guests to Rosewood’s narrative of exploration and community.

Rosewood’s redesign reflects insights from our New Codes of Luxury macrotrend which identified discernment and elasticity as two of the most important values for modern brands when appealing to experience-led luxury consumers.

Strategic opportuntiy

Commission local artists, designers and cultural partners to co-create content, installations or limited-edition products that expand your brand universe and bring your story to life across physical and digital touchpoints

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement director Olivia Houghton explores two very opposing – yet equally telling – cultural shifts, from at-home supercomputers to pubic politics.

: This week, Kim Kardashian’s Skims released a sheer mesh thong hand-tufted with curly and straight faux pubic hair – a product that sounds like an April Fool’s joke but isn’t. Available in 12 shades, it sold out instantly, echoing the frenzy of Skims’ nipple bra earlier this year. While it taps into a growing movement reclaiming body hair as a symbol of autonomy and natural confidence, it also raises the question whether this is empowerment or oppression. Why are the natural features of the female body only deemed acceptable when imitated by lingerie, packaged and sold? Women spend thousands lasering off their hair only for brands to sell it back as empowerment – a paradox that blurs the line between liberation and commodification.

: At the other end of the spectrum, Nvidia’s new personal AI supercomputer, Spark, is now available to buy – bringing the kind of processing power once limited to energy-hungry data centres onto desks. The device, which can train and run advanced AI models locally, marks a significant leap towards everyday super-intelligence, particularly for creative professionals, researchers and technologists.

In a world increasingly shaped by generative AI, the arrival of desktop-scale supercomputing signals a future where innovation becomes decentralised and intelligence is no longer cloud-bound, but human-directed.

Google DeepMind, global

Quote of the week:

‘Un logro mio es un logro de todo demostrando nuestra huella, nuestra aportacion este pais. Nadie nunca le podra sacar ni borrar’ [‘An achievement of mine is an achievement of everyone, demonstrating our mark, our contribution to this country. No one can ever take it away or erase it’]

Bad Bunny, music artist, on Saturday Night Live, speaking about his upcoming Super Bowl performance and adding, ‘If you didn't understand what I just said then you have four months to learn’

Stat: Study shows decline in social media use among younger adults

Unplugged, photography by Pasco Photography, UK Unplugged, photography by Pasco Photography, UK

Global – Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an average of two hours and 20 minutes per day on social platforms – a decline of almost 10% since 2022, according to analysis carried out for the Financial Times by digital audience insights company GWI.

The drop marks a clear shift in digital behaviour, particularly among teens and 20somethings – a theme we explored in our Teens, Tech and Tapping Out report. 

Experts have linked the decline to growing fatigue with algorithmic feeds and the rise of ‘ultra-processed’ AI-generated content from platforms such as Meta and OpenAI.

After years of growth driven by lockdowns and influencer culture, social media appears to have reached saturation point. As audiences turn away from endless scrolling, brands face the challenge of how to connect with consumers who are seeking more meaningful, mindful and human-centred digital experiences.

Strategic opportuntiy

Reimagine engagement beyond traditional social channels by creating community-led, human-centred digital spaces that provide emotional value, authenticity and interaction over volume or passive scrolling

Previous Daily Signals Articles
Volkswagen marks 50 years of the GTI with fan-led anniversary film

Daily Signals

Volkswagen marks 50 years of the GTI with fan-led anniversary film

Volkswagen has launched a campaign celebrating the 50th anniversary of the GTI, using fan stories to trace the hot hatch’s place in British culture...
Advertising : Mobility : Volkswagen
The Hot Pot Table: How Arc’teryx, Salomon and Lululemon became status symbols in China

Daily Signals

The Hot Pot Table: How Arc’teryx, Salomon and Lululemon became status symbols in China

The Hot Pot Table is the monthly deep dive for global executives and brand managers who need to move past the headlines and into the operational re...
Asia : Hotpot : Luxury
Stat: Why personalised prevention could turn dementia awareness into action

Daily Signals

Stat: Why personalised prevention could turn dementia awareness into action

A Curtin University-led review has found that up to 45% of dementia cases are linked to modifiable lifestyle, health and environmental factors, but...
Longevity : Health And Wellness : Statistic
Jungle turns its office reception into a space for interactive discovery

Daily Signals

Jungle turns its office reception into a space for interactive discovery

Madrid creative studio Jungle has reimagined its office reception as an interactive retail installation, signalling how workplaces are becoming exp...
Work : Future Spaces : Design
Starface launches microdart patches to intercept breakouts before they surface

Daily Signals

Starface launches microdart patches to intercept breakouts before they surface

Skincare brand Starface is expanding its breakout-fighting spot stickers range with the launch of Hydro-star Microdart Pimple Patches + Salicylic ...
Beauty : Skincare : Identity
Stat:  86% of Indian consumers consider protein important when choosing snacks

Daily Signals

Stat: 86% of Indian consumers consider protein important when choosing snacks

Protein, clean-label ingredients and transparency are reshaping India’s snacking market, according to the Farmley Healthy Snack...
Food & Drink : Statistic : Health
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN