Grassroots beer: Brewing process bears fruit

The harvesting process was designed with a local philosophy – employees dress in research and development lab coats to pick the hops grown in the brewery’s own fields, harvest the malt and run the combines.

The micro-brewery has now introduced a new beer called the Sierra Nevada Estate Homegrown. The production process has resulted in a beer with an earthy, grassy profile and pungent notes of grapefruit and tropical fruit.

For more on how alcohol consumers increasingly want to know the provenance of their drinks, read the Alcohol Luxe section of the Luxury Futures report.