Vintage retail: Recycling in a telling way

Tokyo – Customers of a new marketplace in Japan are encouraged to pass on the belongings they love.

Pass the Baton is a vintage shop that promotes a new way of recycling – people give away things they love, but no longer need. One example is the temporary Llove hotel, which has now closed and passed on furniture.

To help people understand the story behind the items available, including clothing or antique furniture, in the online shop products are presented not only using images, but with a brief profile of the seller and a short anecdote about the item. The seller receives 50% of the proceeds, with the option of giving it to charity.

As LS:N Global explores in our Innovate article with Erik Schedin, it is crucial to tell a story about the products you sell online. This should also apply to the bricks-and-mortar store. For more details read our Luxury Futures report.